As the Social Media Manager, you are a detail-oriented, mid-level leader and go-to within the Social Media team. You act as an Account Lead on smaller social accounts, and provide coaching and guidance to one or more direct reports within the agency. You’ll sign off on day-to-day account work and use your account experience and industry foresight to assist with client relations and client management, leading sometimes nuanced conversations, both in-person and over the phone. Ideally your “science of social” skill set is complemented by the creative force of content production, both photo and video.
Duties and Responsibilities
Account + Client Management:
-Lead the development of social media strategies, creative activations, and social content pillars for individual accounts
-Assist in the execution of approved social media strategies and activations, with close adherence to timelines and budgets, as well as proactive internal and client- facing communication
-Collaborate with JPR teams on influencer initiatives to monitor KPIs, building tracking systems, and report on efforts to client contacts
-Occasionally assist with developing new social media business proposals and presentations, and participate in new business efforts where appropriate
-Develop and deliver regular updates to client through in-person presentations, conference calls, and written communications
-Deepen agency relationships with influencers, potential brand partners, and travel industry players
-Develop strong relationships with internal team, agency partners, industry network, and of course, clients
-Monitor client satisfaction and take appropriate action to resolve client issues and concerns
Content + Strategy:
-Liaise and communicate with clients while capturing content and planning content missions
-Be an avid storyteller through imagery and captions
Paid Social:
-Serve as the point person for paid social media efforts client accounts, making sure organic efforts are supported and maximized, with ad spend to increase results. Develop strategies for social and PPC ads, and monitor and maximize results
-Provide recommendations for client ad budgets, overseeing said budgets, flighting for all managed platforms, managing bid strategy, and campaign optimizations
-Define requirements, tasks, and resources associated with paid social strategy and execution: includes account structure, bid management, targeting, budget management, landing page optimization, analytics and tracking, ROI and retention recommendations
-Regularly identifying one-off paid opportunities for clients (i.e. Readers’ Choice Awards, link-building, etc.) and create plans and action items for implementing a paid effort that can be distributed to team members and clients for easily implementation
-Oversee the full implementation of the Facebook pixel on client’s website and navigate conversations with the client, website team, and booking engine (providing the client’s internal team with guidelines for placement)
Reporting:
-Final review of data across several social media platforms and create monthly, bi-annual, or annual reports to develop data-driven analysis for insights, optimizations, and future strategy development
-Propose and implement new ways to classify and organize data to gain actionable insights into organic post performance
-Collaborate with clients’ third party agencies to coordinate implementation and access to any necessary tools (i.e.Google Analytics, Pixel implementation, etc.).
-Help to make sure any conversion tracking is correctly in place to measure results.
-Facilitate audits for clients tied to overall social media presence including organic and paid social media
-Continually tweak and update reporting processes and reports as new tools for measurement become available.
Team Leadership:
-Begin managing a postgrad as a direct report, offering coaching, career guidance and support
-Potentially act as an Account Lead on designated accounts, distributing work and ensuring deadlines are met and clients are satisfied
-Computer skills, including Word and Excel in a Microsoft Windows environment
-Excellent oral and written communication skills
-Excellent interpersonal skills
-Excellent organizational skills
-Proven content producing skills (photo & video) preferred
-Eye for social media specific composition
-Video editing and/or drone photography a plus
Experience:
-College Degree required
-5 - 7 years of experience with digital marketing and/or social media, with a minimum of 2-3 years of experience leading projects on social accounts
-Proficient using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics
-Proficient using content management tools such as HeyOrca, Sprout Social, etc.
-Past experience must include creative content development and production with deep knowledge of Adobe Photoshop & Lightroom
-Proficient implementing paid social media campaigns on Facebook and Instagram
-Proficient editing photos (Adobe Photoshop & Lightroom)
-Proficient in Facebook Business Manager, Power editor, Ads Manager, Microsoft Office, Outlook, Canva
-Agency experience preferred
-Travel and/or hotel industry experience preferred
