MVPR is a leading fashion, beauty, and lifestyle communications agency with dual offices in New York and Los Angeles. We specialize in building culturally relevant, high-impact PR strategies that drive visibility, elevate brands, and connect them to the people and moments that matter most. Our LA office plays a critical role in bridging press, VIP, and cultural influence — connecting brands to editors, stylists, tastemakers, and talent across the West Coast.

About the Role

We are seeking a highly motivated, detail-oriented Account Executive to join our Los Angeles office in a hybrid Press & VIP role. The ideal candidate has a strong foundation in fashion PR, a sharp editorial instinct, and a working understanding of the VIP landscape and sample trafficking process. While the primary focus of this role is press outreach and coverage generation, the candidate should also be comfortable supporting VIP initiatives, stylist outreach, and managing gifting and loan sample flow with precision. This role is ideal for someone who thrives in a fast-paced environment, understands the cultural intersection of press and celebrity, and is passionate about storytelling through earned media.

Responsibilties

• Execute day-to-day press outreach across fashion, lifestyle, and digital publications to drive consistent and strategic coverage.
• Manage daily client communications and support senior team members in developing and implementing PR strategies.
• Cultivate and maintain strong relationships with editors, writers, stylists, and VIP contacts across key markets.
• Draft and distribute press materials, including pitches, media alerts, and press releases.
• Secure placements across print, digital, and broadcast outlets; track coverage and compile detailed recaps.
• Monitor media trends, red carpet calendars, and competitive activity to identify timely editorial and VIP opportunities.
• Oversee and manage sample trafficking through Launchmetrics (or similar platform), including check-ins, loans, returns, stylist pulls, and showroom organization.
• Support VIP outreach efforts, stylist relationships, gifting initiatives, and red carpet opportunities.
• Assist with event execution, showroom appointments, and talent-facing activations.
• Contribute to client strategy documents, reporting, and campaign recaps.

• 2–3 years of PR experience within fashion, beauty, or lifestyle brands (agency experience preferred).
• Strong press pitching experience and an understanding of editorial calendars (short lead & long lead).
• Working knowledge of the VIP landscape, stylist relationships, and red carpet cycles.
• Direct experience managing sample trafficking and showroom organization (Launchmetrics experience preferred).
• Strong existing media and stylist relationships a plus.
• Excellent written, verbal, and organizational skills.
• Highly detail-oriented with the ability to manage multiple clients and deadlines.
• Proactive, resourceful, and solutions-driven.
• Passion for fashion, celebrity culture, and editorial storytelling.
• Team-oriented with strong accountability.

Pay Range and Compensation

• Competitive salary and opportunities for professional growth.
• Collaborative environment between the LA and NYC offices.
• Exposure to top-tier global fashion and lifestyle brands.
• 401(k), health benefits, paid time off, and access to MVPR events and brand experiences.