-Develop and execute the brand strategy for wholesale accounts globally to increase brand awareness and sales, including digital marketing activities, brand activities, advertising, and in store activations.
-Manage co-op requests from retailers and traffic collateral and brand asset needs accordingly.
-Point person for all wholesale marketing needs for internal and external partners.
-Partner with sales teams on business development/new account needs.
-Build relationships with retailers to ensure marketing opportunities/co=op is maximized.
-Work with product teams on special retailer opportunities.
-Provide necessary brand information and sales tools to counterparts for in store field team needs.
-Track and maintain report for marketing activities across global wholesale accounts.
-Track and maintain various budgets and manage invoice processing
-General support – coordination of marketing calendar and additional reports and recaps.
-Partner with marketing team to oversee development and execution of collaborations and marketing opportunities for the brand as they relate to the wholesale channels.
-Partner with product teams on development of seasonal GWPs to support marketing activities and event strategies as they relate to the wholesale channel.
-4 Year BS/BA College Degree
-5+ years of previous fashion/retail/event/marketing/media experience. Experience in wholesale marketing a huge plus
-Highly motivated and can do attitude/entrepreneurial spirit
-Must be detail oriented and organized
-Excellent communication skills – written and verbal
-Strong problem solver who thinks strategically and meets deadlines
-Must be able to multi-task and work efficiently under pressure
-Proficient in Word, Excel and PowerPoint
-Familiarity with Photoshop, image and video files
