• Working with the Executive Director NA to develop innovative and exciting PR programs that support EL and AERIN Beauty NA business plans.

• Developing and pitching creative story ideas to national beauty, trade, weekly and online press for EL and AERIN Beauty.

• Spearheading strategy and outreach to online media/bloggers/vloggers for EL and AERIN Beauty, and continually and proactively researching new media partners for the brands.

• Strategizing and booking executive/spokesperson/makeup artist press interviews for EL and AERIN Beauty ensuring consistency of outreach among print, broadcast and online media. 

• Working closely with the AERIN LLC team to strategize proper positioning of Aerin Lauder the person and AERIN Beauty products in NA media.

• Strategizing and managing ongoing editor mailings for EL and AERIN Beauty. 

• Working with Executive Director NA and team to strategize press coverage on hero stories from The Estée Edit on a monthly basis. 

• Leading, organizing and executing dynamic and creative press events for EL and AERIN Beauty launches. 

• Leading and executing regional/local press events and retailer events.

• Managing US Hispanic consultant and Canadian PR agency to ensure they have all materials needed for EL and AERIN Beauty press launches, facilitate executive interviews and requests, and lead bi-weekly status calls. 

• Focusing NA PR efforts to key cities and retailers based on affiliate strategy.

• Managing day-to-day fulfillment of national media/product requests for EL and AERIN Beauty. • Creating department presentations and highlight videos for EL and AERIN Beauty. 

• Managing Coordinator NA on day-to-day internal and external needs for EL and AERIN Beauty: weekly press highlights, product orders, editor/makeup artist mailings, scheduling/booking of executive interviews, press event logistics, management of online press room, budget, etc.

• Liaising with NY-based cross-functional departments, including the global PR team on best practices, Special Events, Marketing, Product Development, etc. on launches, events and needs for EL and AERIN Beauty.

College Degree. Graduate degree is a plus. 

• Minimum of 5-6 years beauty public relations/communications experience, media relations experience. 

• Must have existing strong beauty press contacts.

• Excellent presentation and communications skills, solid organizational skills, visual skills, online PR skills.

• Knowledge of online and social media landscape, presentation creation skills, ability to prioritize and share ideas . Must have an understanding of the cosmetic industry, fashion trends, pop culture and new media.