The Director of Digital at The A List is responsible for leading the digital strategies for retainer and project-based clients. Person should be an experienced thought leader in the digital marketing space and be able to work across many categories including but not limited to fashion, beauty, tech, health and wellness areas.
Clients Include: Under Armour, Madewell, Aritzia, Loft, GEM, Clase Azul, The Ranch amongst others
Role & Responsibilities:
-Manage the digital team
-Handle all new business calls on behalf of the digital team
-Create and execute strategies for various brands’ digital and social media campaigns
-Manage the digital team’s day-to-day client communication including special requests, sharing feedback from influencer appointments, and submitting weekly status reports (including KPI reporting)
-Identify new business opportunities in the digital space, manage special influencer projects and constantly present innovative and strategic partnership opportunities to all clients
-Act as a thought-leader in driving growth for the client’s digital platforms through innovative ideas & process improvements
-Oversee the curation of digital VIP lists for red carpet and other special events
-Creative approach to sourcing and casting talent that align aesthetically with clients and thoughtfully find talent whose demographic resonate with their target audience.
-Dress influencers and secure social media interactions – paid and non-paid placements
-Oversee the social media reports for clients after events, showcasing social media interactions (post & stories, etc.) and impressions vs. engagement
-7+ years of experience
-Strong understanding of how all current digital marketing channels function
-Excellent analytical and project management skills
-Knowledge of SEO and SEM
-Influencer relationships
-Excellent communication and interpersonal skills
-Highly motivated with a can-do attitude – thrives in a demanding work environment
-Ability to multi task in a fast paced environment, balancing multiple clients at one time
-Experience with Microsoft Office, Photoshop, InDesign, FinalCutPro is a plus
Please send resumes for the position to jessica@thealist.us.
