LaForce is seeking an Associate Senior Vice President to join our Luxury Lifestyle Division, leading a portfolio that sits at the intersection of luxury spirits, culture, design, hospitality, and fashion.

This role is for a strategic powerhouse and cultural tastemaker, someone who understands how premium brands earn relevance, shape conversation, and show up with intention. You bring refined taste, strong instincts, and the ability to turn big ideas into flawless execution.

If you thrive on building culturally resonant campaigns, leading high-performing teams, and partnering closely with ambitious luxury clients, this is your moment.

The Role

• Lead strategic planning and day-to-day counsel across a portfolio of luxury and spirits brands, ensuring work is insight-led, earned-first, and culturally sharp
• Oversee and mentor a team of 8+, fostering excellence, accountability, and creative confidence
• Build and maintain top-tier media, influencer, and industry relationships across luxury, lifestyle, and culture
• Concept, develop, and execute high-impact launches, experiences, and events, from intimate tastemaker moments to large-scale activations
• Stay ahead of cultural and category trends, offering forward-thinking guidance to clients and internal teams
• Play a key role in business development, client growth, and agency momentum
• Champion a collaborative, high-performance culture, mentoring talent at every level

What You Bring

• 10+ years of public relations experience, with deep expertise in luxury and lifestyle (spirits experience strongly preferred)
• Proven success leading large, complex client portfolios with confidence and autonomy
• Strong background in event strategy, production, and experiential storytelling
• Demonstrated business acumen, including managing a profitable group or practice
• Exceptional leadership presence, communication skills, and relationship-building ability
• A sharp point of view on culture, media, and how luxury brands win today