Company Overview
R[AR]E Public Relations is a boutique public relations firm specializing in real estate. Our mission is to strategically elevate the presence and reputation of our real estate clients through innovative PR campaigns, media relations, and strategic initiatives. We pride ourselves on our commitment to excellence, creativity, and building lasting relationships with clients. As a unique player in the public relations landscape, we focus on delivering exceptional results for our clients while fostering a collaborative and flexible work environment.
Position Overview
The Senior Account Executive is a key driver of client execution and media relations at R[AR]E. This role requires a seasoned PR professional who can manage accounts with confidence, think strategically about storytelling, and proactively lead media outreach for real estate clients.
You will serve as a primary point of contact for day-to-day account work, owning media relationships, driving coverage, mentoring junior team members, and helping shape client narratives across the real estate lifecycle.
This role is ideal for someone who understands how real estate works—from transactions and development timelines to market trends—and can operate independently while contributing at a high strategic level.
Responsibilities
Client and Account Leadership
- Serve as a primary point person on assigned accounts, managing day-to-day execution with limited supervision.
- Maintain strong client relationships and anticipate needs, next steps, and opportunities.
- Draft agendas, lead meetings, and ensure follow-through on all action items.
Media Relations and Thought Leadership
- Own proactive and reactive media relations for real estate clients across print, digital, and broadcast outlets.
- Secure high-quality placements in real estate, business, finance, architecture/design, and lifestyle media.
- Pitch transactions, developments, executive commentary, trend stories, and market insights.
- Identify and secure speaking engagements, panels, awards, and industry recognition.
- Build and deepen long-term relationships with key reporters and editors.
Writing and Strategy
- Write and edit press releases, pitches, bylines, interview prep materials, and client communications with minimal revision.
- Generate strong story angles rooted in market trends, deal activity, and industry insights.
- Contribute to broader account strategy and creative ideation.
Team Contribution and Agency Growth
- Mentor Account Executives through example, feedback, and collaboration.
- Ensure coverage tracking, reporting, and digital asset organization are consistently maintained.
- Stay deeply engaged in real estate and consumer media coverage.
- Contribute PR and visibility ideas for R[AR]E as a brand.
Skills and Core Competencies
- Demonstrated ability to think and act independently on behalf of clients.
- Strong understanding of real estate, development, investment, architecture, hospitality, and luxury sectors (depending on account mix).
- Excellent writing and editing skills (AP style).
- Strategic thinker with strong research and trend-spotting abilities.
- Highly organized, deadline-driven, and detail-oriented.
- Professional, confident communicator with strong client presence.
- Positive, collaborative, and solution-oriented
