The Social Media Strategist is a critical part of the social media team. This is the level where you’ll begin to manage the day to day client communications, including the external editing process for our client’s Editorial Calendars. You’ll also take a lead role in content creation efforts (from creating shot lists, to securing models, to executing the content missions and post-production of all imagery). Not only can you understand the long term goals and strategy of the account, you can also then connect those goals and the overarching strategy to the content missions shot lists. Through your content creation efforts on both the organic and paid fronts, you help to create our clients' storylines for the next month, next quarter, and maybe even next year.
Account + Client Management Duties and Responsibilities:
-Assist in the development and presentation of annual strategic plans and quarterly goals
-Act as client first-responder for imagery requests and photo needs, content calendar requests, and influencer relations
-Participate actively in internal meetings and be an active voice on all client calls / in-person meetings
-Maintain client’s social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
-Create and edit monthly content & editorial calendars
-Community management and overseeing of team's UGC (user generated content) for agency and client social platforms
-Create audiences relevant to client markets and goals
-Assist with identifying campaign objectives based on client goals and draft campaigns with on-brand copy and visuals
-Create monthly reports with insights / recommendations for strategy shifts
-Review and contribute to weekly reports and weekly updates
-Monitor channels, engagement, growth and KPIs
-Computer skills, including Word and Excel in a Microsoft Windows environment
-Effective oral and written communication skills
-Excellent interpersonal skills
-Excellent organizational skills
-Must be able to identify and resolve problems in a timely manner
-Works well in a team environment
Experience:
-College Degree or comparable experience required
-2-4 years professional experience with digital marketing and/or social media
-Proficient using tools to measure social media ROI and create reporting such as, SproutSocial, Google Analytics and Hootsuite
-Experience using content management tools such as HeyOrca, SproutSocial, etc.
-Some experience implementing paid social media campaigns on Facebook and Instagram preferred
-Photo editing skills and experience using Adobe Creative Suite (Adobe/ Lightroom)
-Some experience in Facebook Business Manager, Power editor, Ads Manager, Microsoft preferred
-Content creation capabilities preferred: video, photography & graphics, shot lists, props, storylines
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