Location: New York, NY
Field: PR/Communications
Min. Experience: 5-7 year(s)
Basis: Full-time

Description:

- Proactively present PR ideas to benefit the brand.

- Ensure a consistent brand message across all brand communications.

- Track the retail landscape, competitive environment, and consumer trends to ensure that alice + olivia is positioned as an industry leader.

- Build relationships with innovative leaders and influencers to grow brand, product and industry awareness

- Identify and pursue opportunities that solidify alice + olivia as a leader in the retail and denim industry.

- Pitch media and secure top-tier press placements.

- Develop and deliver an effective communication strategy around initiatives that increase brand awareness, reinforce the brand ethos and drive the business.

- Collaborate with internal stakeholders across design, merchandising and marketing to create compelling moments for the launch of product and services.

- Work with agency partners to execute a PR strategy that includes traditional and non-traditional pr tactics, influencer marketing and meaningful experiences for media and customers.

- Concept and execute celebrity, influencer and media events.

- Create and package communication tools to educate agency partners, associates and customers about core brand messages and key brand initiatives.

- Oversee tracking and communication of press coverage to internal team.

- Oversee internal communications of key initiatives.

- Oversee PR budget and expenses.

- Manage calendar.

Requirements:

- Bachelor’s degree (minimum) required.

- 5-7 years of work experience

- Budget/revenue management experience preferred

- Excellent verbal and written communication skills, creative and out of the box thinker

- Strong attention to detail and exceptional organizational skills required

- Adaptability and multi-tasking capability, with solid time management

- Thrive in an environment of changing situations and priorities

- Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions

Required Skills

- High-energy, positive self-starter who is willing to go above and beyond to make a difference in a growing organization

- Creative problem solver and decision maker with a proven track record of delivering results

- Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail

- Excellent verbal and written communication

- Exceptional organizational skills

- Ability to think strategically but act tactically

- Advanced proficiency in Microsoft Excel, Office & Adobe Suite



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