- Proactively present PR ideas to benefit the brand.
- Ensure a consistent brand message across all brand communications.
- Track the retail landscape, competitive environment, and consumer trends to ensure that alice + olivia is positioned as an industry leader.
- Build relationships with innovative leaders and influencers to grow brand, product and industry awareness
- Identify and pursue opportunities that solidify alice + olivia as a leader in the retail and denim industry.
- Pitch media and secure top-tier press placements.
- Develop and deliver an effective communication strategy around initiatives that increase brand awareness, reinforce the brand ethos and drive the business.
- Collaborate with internal stakeholders across design, merchandising and marketing to create compelling moments for the launch of product and services.
- Work with agency partners to execute a PR strategy that includes traditional and non-traditional pr tactics, influencer marketing and meaningful experiences for media and customers.
- Concept and execute celebrity, influencer and media events.
- Create and package communication tools to educate agency partners, associates and customers about core brand messages and key brand initiatives.
- Oversee tracking and communication of press coverage to internal team.
- Oversee internal communications of key initiatives.
- Oversee PR budget and expenses.
- Manage calendar.
- Bachelor’s degree (minimum) required.
- 5-7 years of work experience
- Budget/revenue management experience preferred
- Excellent verbal and written communication skills, creative and out of the box thinker
- Strong attention to detail and exceptional organizational skills required
- Adaptability and multi-tasking capability, with solid time management
- Thrive in an environment of changing situations and priorities
- Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions
Required Skills
- High-energy, positive self-starter who is willing to go above and beyond to make a difference in a growing organization
- Creative problem solver and decision maker with a proven track record of delivering results
- Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
- Excellent verbal and written communication
- Exceptional organizational skills
- Ability to think strategically but act tactically
- Advanced proficiency in Microsoft Excel, Office & Adobe Suite
