Location: New York, NY
Field: Public Relations
Min. Experience: 5 year(s)
Basis: Full-time

Description:

* Work with the EVP to develop seasonal marketing and communications plans, overall activity calendar, and strategy

* Oversee PR, Marketing, and Social, partnering on season initiatives and events. Work with the events team to ensure ROI and brand alignment

* Spearhead the editorial strategy and manage the day to day activities of PR team as it relates to sample trafficking, press relationships, influencer, and celebrity dressing.

* Plan and execute Fall-Winter and Spring-Summer runway shows, Pre-Fall and Resort presentations and press appointments

* Cultivate strong relationships with top editors, advertising contacts, celebrities and stylists

* Oversee all global public relations teams and agencies to ensure global deployment of seasonal strategies.

* Manage strategy and execution of retail and wholesale marketing programs, including coop and added value initiatives

* Build and foster relationships with all of A + O wholesale and retail partners globally

* Work with Global Business Development to manage international licensed partners’ regional marketing and communications activations

* Work with the EVP to brainstorm and secure strategic alliances, collaborations and partnerships.

* Collaborate with Ecommerce, Digital Marketing and Social Media to strategize marketing efforts

* Develop new and innovative ways to reach and engage the A + O consumer

* Work with CRM to understand the customer and create marketing programs accordingly

* Track KPI’s and metrics for all marketing initiatives

Requirements:

* Degree in Journalism, Public Relations, Communications, Liberal Arts or equivalent industry experience

* Approximately 5 years of PR & Marketing experience, in agency or in-house, preferably in a luxury or creative brands

To ensure success you must be...

* A Self Starter with an entrepreneurial spirit and superb organization and planning skills

* Experience with end-to-end project management and oversight

* A Strategic thinker with a result-focused approach

* Excellent social perceptiveness, interpersonal skills and an ability to engage with a wide range of influencers and to nurture meaningful dialogue on diverse topics.

* Existing relationships within the Public Relations industry highly valued



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