The Associate Vice President (VP) of Public Relations at Foundation is a senior strategic leader responsible for guiding PR teams, managing high-profile beauty clients, and driving business expansion. The AVP ensures that all PR strategies align with industry trends, client objectives, and Foundation’s brand vision.

Reports to: Co-Founders + Managing Director

Key Responsibilities

Client Strategy & Leadership

• Perform as the primary strategic lead for assigned clients, ensuring PR campaigns align with business goals and market positioning.
• Oversee the execution of integrated PR, influencer, and digital strategies.
• Provide senior-level strategic counsel to clients on brand positioning and reputation management.
• Set result-driven media and influencer strategies in alignment with client objectives; identify and resolve issues when strategies aren’t working or the situations change.
• Increase editorial coverage qualitatively as well as quantitatively to support the market.
• Manage the budgets and recommend spending priorities which maximize the return on investment.

Media & Influencer Relations

• Cultivate and maintain strong relationships with top-tier media, influencers, and VIPs in the beauty sectors.
• Oversee the development and execution of proactive media and influencer outreach strategies.
• Secure high-impact media placements across print, digital, and social platforms.

Team Management & Development

• Lead and mentor 7-9 account teams, ensuring a culture of strategic excellence, creativity, and high performance.
• Provide coaching and professional development opportunities to junior team members.
• Play a leadership role on a team of 15+ people including cross-functional internal teams within the influencer, talent, and affiliate space.
• Responsible for the wellbeing, workload, performance, and profitability of the team, ensuring the ongoing needs of all Beauty clients are being met.
• Liaise with NYC/LA offices to work across shared accounts.

Business Growth & Innovation

• Identify opportunities for account growth and support business development initiatives.
• Sell in additional services in addition PR services when pitching new business or counseling existing clients.
• Contribute to thought leadership and industry positioning to enhance Foundation’s reputation.
• Ability to bring in $400-500K in annual client revenue (new + existing with expanded services)
• Ability to retain 80-85% of your annual client list

• 10+ years of public relations experience in beauty brands.
• Proven ability to execute high-impact PR campaigns and secure top-tier media placements.
• Strong leadership skills, with experience in client management and team development.
• Exceptional strategic thinking, communication, and problem-solving abilities.