Location:
NYC, LA
Field:
Other
Experience:
2-4 year(s)
Basis:
Full-time
DESCRIPTION:

Infinity Creative Agency is seeking an experienced and highly motivated Junior Digital Manager in Los Angeles who will support the larger internal influencer team to execute strategies and events across an array of clients, help to increase and cultivate influencer relationships - ranging from micro- to macro-influencers, for the agency and its clientele.

You will be responsible for supporting the Influencer team and will be responsible for a roster of 8-10 clients. Must have experience with securing regular, organic coverage on influencers, trafficking samples and supporting launches and events. An ideal candidate has a positive outlook, confident approach, and, most importantly, be a team player.

This role will report to the Managers, Senior Digital Managers and Digital Directors as well as work alongside ICA’s Edit and VIP teams to ensure PR efforts are cohesive across departments. This position is also responsible for overseeing coordinators and interns across their accounts.

About Infinity Creative Agency

Infinity Creative Agency is a Los Angeles based global lifestyle and communications agency delivering digitally integrated communications solutions that create an intelligent, meaningful dialogue, between premium brands and their audience. Infinity Creative Agency offers public relations, brand marketing, social media, VIP relations and event scopes to a wide range of fashion, beauty and lifestyle clients

Responsibilities

  • Assist senior team with public relations strategies, initiatives and events
  • Help team execute comprehensive influencer campaigns that meet clients’ goals and stay within budget parameters
  • Execute always-on influencer programs across multiple social channels primarily Instagram & TikTok (overseen by senior staff)
  • Ensure the high equality and engagement for each influencer from nano to macro-influencers
  • Recommend creative influencer programming, including creative mailers, co-branded opportunities (giveaways, collaborations), event integrations, etc.
  • Identify and secure talent for seeding coverage, paid campaigns, events and more
  • Build brand awareness through organic seeding of product
  • Facilitate and negotiate influencer paid collaborations and affiliate programs
  • Assist with mailers and oversee junior/coordinator staff through this process
  • Manage monthly reporting ensuring coordinators are prepared for deadlines and all placements are accounted for
  • Manage list creation process - oversee coordinators
  • Manage weekly reporting i.e. agendas and recap ensuring coordinators are prepared with all information and client reporting is timely and thorough
  • Manage and train junior level staff and interns
  • Oversee logistical elements for client meetings and events
  • Manage daily administrative activities on accounts
  • Assist with organizing and attending events when needed
  • Manage 8-10 accounts (subject to change) 

Reporting & Insights

  • Oversee junior staff across accounts to ensure reporting is comprehensive and accurate (reports include campaign specific, weekly and monthly)
  • Consume local and national news on a daily basis and stay up to speed on current industry news and trends
  • Conduct competitive research and have awareness of relevant industry trends

Management

  • Report directly to Managers, Sr. Digital Managers and Digital Directors 
  • Manage and mentor junior staff - coordinators, interns, etc.
REQUIREMENTS:
  • Location: NYC/LA• Bachelor’s Degree in Marketing, PR, or related field required
  • 2-4 years of experience working in influencer marketing either in-house and/or agency
  • Strong influencer contacts
  • Deep knowledge and understanding of social media platforms and emerging trends (Instagram & TikTok)
  • Stellar verbal & written communication skills
  • Ability to work in an entrepreneurial and fast-paced environment
  • Collaborative, creative and high-energy
  • Highly organized workstyle with the ability to manage multiple projects simultaneously
  • Proficient in Google Suite and Fashion GPS
  • Passion for fashion, beauty and pop culture with a finger on the pulse of industry news

Client Roster Highlights: Amazon, Equinox, Alo, Lipton, Azazie, Speedo, Gymshark, Quay, Reebok, etc. 

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