Location: New York, NY
Field: Marketing
Min. Experience: 10+ year(s)
Basis: Full-time

Description:

Leadership, Vision, and Strategic Planning:

• Participate in the creation and the development of a long-term strategic vision for the Theory brand. 

• Lead a brand offense focused on the consumer that will impact business growth.

• Responsible for setting the seasonal direction for the Global Marketing functions and teams for a cohesive execution of product launches and seasonal initiatives.

• Ensure both consumer & products are at the forefront of all strategic planning and execution.

• Timely and effective delivery of seasonal Marketing Plan and follow-through on execution.

Consumer Connectivity:

• Integrate the consumer voice through regular input sessions on consumer insights and emerging trends. Drive strategy and execution of Theory brand plan 

• Drive a 365 brand offense across our strategic pillars.

• Serve as a hub: ensure alignment, creativity and insight in all marketing disciplines and focus on cross functional and cross geo execution of the consumer journey.

People Management and Leadership:

• Engage and inspire the marketing team.

• Serve as a key member of the Theory brand leadership team.

• Build strong relationships with the respective counterparts.

• Provide clear communication across the entire organization.

• Act as an advocate for the consumer and for the brand.

• Provide leadership and coaching to all team members.

• Be transparent: communicate well and often with your close and extended teams.

Requirements:

 • 10+ years of relevant work experience in the area of Brand Marketing in a related industry (consumer products, fashion) 

• Strong understanding of the category consumers and ability to connect with them through a cultural lense 

• Consumer/Retail Marketing background managing corporate and regional teams in the execution of seasonal and monthly marketing plans 

• Strong experience in retail led marketing including events, in-store activations and client engagement initiatives 

• Great leader of executional teams with command of the planning process from strategy to delivery to analysing results 

• Understands the consumer journey and builds programs and triggers that activate the base at various moments and opportunities

• Comfortable with accountability to the business and colleges/departments as a partner in revenue generation 

• Experience in building and amplifying services as both a customer acquisition and retention tool (eg The Edit, Theory for Good) 

• Partnering with a global retail store network to drive global initiatives while working closely to accommodate local adaptations 

• High digital IQ with experience at modern brick and mortar brand(s) where digital commerce and digital communication have become paramount to success

• Ability to interact, network, build credibility for both themselves and the brand

• Digital and community Marketing knowledge

• Communicate effectively inside and outside the organization

• Concrete experience managing complex projects and programs that have heavy dependencies requiring strong leadership to align multiple teams and stakeholders

• High attention to detail including proven ability to document requirements and to manage multiple, competing priorities simultaneously

• Ability to think strategically

• Strong team-orientation

• Superior verbal and written communications skills

• A keen eye for design with creative passion.

• Ability to work in a fast-paced environment where continuous innovation is critical

• Willingness to roll up your sleeves and do whatever it takes to help your team win

• Demonstrated ability to dive deep in understanding the product, our business, and the competitive landscape

• Proactive, solutions-oriented. Ready to jump in head first



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