Leadership, Vision, and Strategic Planning:
• Participate in the creation and the development of a long-term strategic vision for the Theory brand.
• Lead a brand offense focused on the consumer that will impact business growth.
• Responsible for setting the seasonal direction for the Global Marketing functions and teams for a cohesive execution of product launches and seasonal initiatives.
• Ensure both consumer & products are at the forefront of all strategic planning and execution.
• Timely and effective delivery of seasonal Marketing Plan and follow-through on execution.
Consumer Connectivity:
• Integrate the consumer voice through regular input sessions on consumer insights and emerging trends. Drive strategy and execution of Theory brand plan
• Drive a 365 brand offense across our strategic pillars.
• Serve as a hub: ensure alignment, creativity and insight in all marketing disciplines and focus on cross functional and cross geo execution of the consumer journey.
People Management and Leadership:
• Engage and inspire the marketing team.
• Serve as a key member of the Theory brand leadership team.
• Build strong relationships with the respective counterparts.
• Provide clear communication across the entire organization.
• Act as an advocate for the consumer and for the brand.
• Provide leadership and coaching to all team members.
• Be transparent: communicate well and often with your close and extended teams.
• 10+ years of relevant work experience in the area of Brand Marketing in a related industry (consumer products, fashion)
• Strong understanding of the category consumers and ability to connect with them through a cultural lense
• Consumer/Retail Marketing background managing corporate and regional teams in the execution of seasonal and monthly marketing plans
• Strong experience in retail led marketing including events, in-store activations and client engagement initiatives
• Great leader of executional teams with command of the planning process from strategy to delivery to analysing results
• Understands the consumer journey and builds programs and triggers that activate the base at various moments and opportunities
• Comfortable with accountability to the business and colleges/departments as a partner in revenue generation
• Experience in building and amplifying services as both a customer acquisition and retention tool (eg The Edit, Theory for Good)
• Partnering with a global retail store network to drive global initiatives while working closely to accommodate local adaptations
• High digital IQ with experience at modern brick and mortar brand(s) where digital commerce and digital communication have become paramount to success
• Ability to interact, network, build credibility for both themselves and the brand
• Digital and community Marketing knowledge
• Communicate effectively inside and outside the organization
• Concrete experience managing complex projects and programs that have heavy dependencies requiring strong leadership to align multiple teams and stakeholders
• High attention to detail including proven ability to document requirements and to manage multiple, competing priorities simultaneously
• Ability to think strategically
• Strong team-orientation
• Superior verbal and written communications skills
• A keen eye for design with creative passion.
• Ability to work in a fast-paced environment where continuous innovation is critical
• Willingness to roll up your sleeves and do whatever it takes to help your team win
• Demonstrated ability to dive deep in understanding the product, our business, and the competitive landscape
• Proactive, solutions-oriented. Ready to jump in head first