Location: New York, NY
Field: Marketing
Min. Experience: 8 year(s)
Basis: Full-time


-Develop, implement and manage all aspects of the company’s digital marketing strategy, with a focus on paid customer acquisition and retention

-Lead and manage digital channels including Email, SEO, SEM, Affiliate, Display, Social Advertising, Paid Video, Mobile

-Work closely with the E-Commerce team on pursuing various digital channels to drive website traffic; achieve a targeted ROI for all ad spend

-Manage multiple agencies and 3rd party resources to accelerate the Company’s digital goals

-Support and amplify larger brand initiatives with digital programs

-Develop online marketing strategies to drive qualified traffic to retail stores

-Partner with digital analytics team to establish insights rigor, forming actionable, scalable strategies to grow the online business.

-Build trust and maintain strong relationships with internal cross-functional partners, including creative and product teams

-Test progressive and innovative ideas to position the brand as a leader in the digital marketing arena

-Meet new customer, revenue, and margin goals, while managing an efficient budget

-Keep abreast of the latest digital industry trends, trends, and opportunities


-Bachelor’s degree, MBA a plus

-Minimum 8 years digital, marketing, agency experience or relevant experience required

-Management experience required Proven track record in developing, implementing, and growing successful performance marketing media strategies

-Experience in identifying target audiences and devising digital campaigns

-Skilled at using data and metrics to provide actionable insights, as well as determine optimizations

-Ability to build relationships and work cross-functionally with creative, merchandising, and external agency teams

-Analytic and quantitative skills balanced with creativity and passion

-Strong oral and written communication skills

Ideal Candidate:

-Driven self-starter, with an entrepreneurial mindset

-Demonstrated ability to work both strategically and tactically

-Ability to multi-task, prioritize and organize work to meet deadlines and multiple requests

-Positive and team oriented

Apply Here

Contact Barneys New York


Contact The PR Net