-Develop, implement and manage all aspects of the company’s digital marketing strategy, with a focus on paid customer acquisition and retention
-Lead and manage digital channels including Email, SEO, SEM, Affiliate, Display, Social Advertising, Paid Video, Mobile
-Work closely with the E-Commerce team on pursuing various digital channels to drive website traffic; achieve a targeted ROI for all ad spend
-Manage multiple agencies and 3rd party resources to accelerate the Company’s digital goals
-Support and amplify larger brand initiatives with digital programs
-Develop online marketing strategies to drive qualified traffic to retail stores
-Partner with digital analytics team to establish insights rigor, forming actionable, scalable strategies to grow the online business.
-Build trust and maintain strong relationships with internal cross-functional partners, including creative and product teams
-Test progressive and innovative ideas to position the brand as a leader in the digital marketing arena
-Meet new customer, revenue, and margin goals, while managing an efficient budget
-Keep abreast of the latest digital industry trends, trends, and opportunities
-Bachelor’s degree, MBA a plus
-Minimum 8 years digital, marketing, agency experience or relevant experience required
-Management experience required Proven track record in developing, implementing, and growing successful performance marketing media strategies
-Experience in identifying target audiences and devising digital campaigns
-Skilled at using data and metrics to provide actionable insights, as well as determine optimizations
-Ability to build relationships and work cross-functionally with creative, merchandising, and external agency teams
-Analytic and quantitative skills balanced with creativity and passion
-Strong oral and written communication skills
Ideal Candidate:
-Driven self-starter, with an entrepreneurial mindset
-Demonstrated ability to work both strategically and tactically
-Ability to multi-task, prioritize and organize work to meet deadlines and multiple requests
-Positive and team oriented
