-Take our existing high-growth Trade program to the next level with a further optimized customer communication program (e.g., e-mail, direct mail, telephone, on-site, digital ads) to drive/nurture leads and to build/maintain relationships with customers and prospects
-Optimize planning and measurement strategies, including the definition of key performance metrics and scorecards to improve customer acquisition, feature engagement and brand awareness metrics
-Identify, test and implement new ways to improve activation rates
-Design and execute A/B testing to realize optimization opportunities spanning messaging, positioning and promotions
-Project-manage sales collateral and marketing campaigns
-Using campaign performance reports, draw out key insights and analyses that identify improvement areas for future campaigns
-Stay on top of customer marketing and competitive trends and apply new innovations to our campaigns
-4-8 years of digital marketing experience
-Expertise with direct response models; ROI analysis, calculation, and reporting
-Innate understanding of acquisition and marketing operations, platforms and technology
-Ecommerce and/or B2B experience is a plus
-Strong quantitative and problem-solving skills - supporting an ability to synthesize and distill large amounts of data into action plans
-Independent project management, time management, and problem-solving skills
-Must be detail-oriented, well organized, and able to lead cross-functional executions simultaneously
-Brings a blend of creativity, analytical rigor and organization to the role
-A “Driver” personality with a track record of success in a similar position
-Bachelor’s Degree
