Location: New York, NY
Field: Marketing
Min. Experience: 4-8 year(s)
Basis: Full-time


-Take our existing high-growth Trade program to the next level with a further optimized customer communication program (e.g., e-mail, direct mail, telephone, on-site, digital ads) to drive/nurture leads and to build/maintain relationships with customers and prospects

-Optimize planning and measurement strategies, including the definition of key performance metrics and scorecards to improve customer acquisition, feature engagement and brand awareness metrics

-Identify, test and implement new ways to improve activation rates

-Design and execute A/B testing to realize optimization opportunities spanning messaging, positioning and promotions

-Project-manage sales collateral and marketing campaigns

-Using campaign performance reports, draw out key insights and analyses that identify improvement areas for future campaigns

-Stay on top of customer marketing and competitive trends and apply new innovations to our campaigns


-4-8 years of digital marketing experience

-Expertise with direct response models; ROI analysis, calculation, and reporting

-Innate understanding of acquisition and marketing operations, platforms and technology

-Ecommerce and/or B2B experience is a plus

-Strong quantitative and problem-solving skills - supporting an ability to synthesize and distill large amounts of data into action plans

-Independent project management, time management, and problem-solving skills

-Must be detail-oriented, well organized, and able to lead cross-functional executions simultaneously

-Brings a blend of creativity, analytical rigor and organization to the role

-A “Driver” personality with a track record of success in a similar position

-Bachelor’s Degree

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