JOB SUMMARY
The Senior Account Executive is responsible for delivering all aspects of their client account work in a smooth and timely fashion, working in partnership with other members of the team, and supporting the Account Director or Director on their accounts. This includes being accountable for delivering on their campaigns through securing thoughtful press coverage, drafting and distributing press materials, liaising with the media and facilitating press requests, and contributing overall to the organization of client events and administration of these accounts. The Senior Account Executive will gain relevant industry experience by working across multiple types of cultural accounts at any one time. They will meet regularly with their line manager and/or Account Director, to give updates on their work and to gain mentorship and direction, in an effort to ensure both client strategies and professional career goals are being achieved.
JOB DESCRIPTION
Client Campaigns
- Demonstrates creativity and initiative on implementing press and social media campaigns through diligent research, regular collaboration with teammates, and a willingness to think outside of the box as needed
- Develops their own network of journalists and is able to secure thoughtful, serious press coverage for their clients, driving forward innovative and thoughtful campaign results on a daily basis
- Drafts and sources strong campaign assets including press releases, other written materials, media images and film content, ensuring all copy, including captions and copyright permissions, are in place and approved, before issuing externally, to attract maximum interest in the stories they're telling on behalf of their clients
- Schedules interviews, photo shoots and film crews, as well as assists with the organization of press conferences, photocalls and press trips, to help achieve the desired campaign results; may lead on press trips on behalf of the company as appropriate
- Communicates internally with colleagues to support joined-up cross-company and cross-office pitching as relevant, to help ensure all key international coverage opportunities are explored and ideally secured for our clients
- Suggests content ideas for impactful social media posts to promote their clients across the company/client’s platforms
- Provides oversight of the administration processes carried forward by Account Executives and Account Coordinators on their accounts, as applicable, to achieve a high level or detail and organization
Account Administration
- Ensures that all campaign tracking and reporting on their client accounts is executive in a timely fashion and that their accounts are run effectively
- Regularly communicates with their clients, including sharing the clipping, tracking and reporting of press coverage in a timely fashion – the all-important campaign results! – and coordinates and books in client meetings, and takes/circulates minutes as appropriate, to ensure an accurate record is shared of what actions have been agreed, who is responsible for what and by when
- Drafts and updates campaign documents and maintains accurate client folders, filing and archiving on behalf of the team on a regular basis, so that the latest information can be accessed by the team as required
- Ensures all important client and wider industry dates are entered into the office calendars
Office / Team Responsibilities
- Acts as an ambassador for the Company and a role model for their peers including assisting with the training of their peers and effectively managing Account Coordinators or seasonal interns as relevant
- Actively contributes ideas and knowledge-sharing in staff meetings and by email, such as relevant industry intel or coverage, circulating to teams and across the offices as appropriate, reading magazines as part of the rota and circulating coverage in the daily email office updates, and providing updates for the company database, and being part of the magazine rota
- Attends client and industry events in an official capacity to help build out their networks and develop their knowledge of the sector
- Performs any other task as required by Group Chief Executive, Managing Director and/or New York Directors
Qualifications
- One to two years of work experience within the arts and culture industry, or in the field of communications, with agency experience an asset
- Passion for the important role arts and culture play in enriching our lives
- Knowledge of the media and digital communications landscape
- Familiarity with the arts and culture industry, its major players, and high-level industry trends
- Ability to adapt and excel in an agile environment, working on multiple clients and internal projects in tandem
- Excellent communication skills, written and spoken
- High attention to detail
- Collaborative team player with a willingness and enthusiasm to learn
- An educational background in contemporary art history or communications would be an asset
Sutton is an Equal Opportunity Employer and committed to eliminating discrimination and encouraging diversity in the workplace. We aim to provide equity and fairness for all job applicants throughout the interview process and do not discriminate on grounds of gender, marital status, age, race, ethnic origin, sexual orientation, religious beliefs or disablement.
