bread & Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients’ needs. We only partner with inventive businesses that inspire us and continually challenge us to think big, but act small.

Why bread & Butter:

We are Southerners at heart, always saying, “Please” and “Thank You,” and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We're not a company that wastes time—not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long-term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure.

We’re Looking at You!

A Social Media Manager for bread & Butter is responsible for overseeing the needs of digital clients daily through development and execution of overall visual content strategy and content creation. Social Media Managers serve as representatives of the company and as a leader for account teams, ensuring work is being completed to the standards of clients and b&B. Social Media Managers work in tandem with Digital Strategists. You meet or beat deadlines, stay ahead of digital trends and always bring a fresh point of view. A Social Media Manager for bread & Butter should be thoughtful, a strong photographer and videographer, possess an almost obsessive attention to detail, can often be heard asking, “What else?” and, most importantly, is excited about what bread & Butter is and what it will be.

Available Opportunity:

As a Social Media Manager at bread & Butter, you orchestrate the visual content for social media clients. Your role involves being a pivotal liaison between the company and our clients, ensuring high quality visuals and surpassing expectations. You oversee content strategy and execution, from photoshoots to visual aesthetics, you align closely with client objectives, and you swiftly identify and rectify any deviations. You plan and execute content sessions and photo shoots for hotel, restaurant and CPG brands. As the final gatekeeper for visual content, you guarantee that all materials align with client goals and maintain the expected quality. Additionally, you actively participate in devising high-quality content that resonates with client perspectives and fosters virality.

• 3-5+ years of full-time hospitality and/or travel social media and content creation experience, preferably with agency vs. in-house
• Experience shooting and managing content sessions start-to-finish, executing photography with strong attention to detail
• Experience with a professional camera/editing software, shooting content with iPhone using lights and gimbals, and shooting with DSLR cameras
• Proficiency with various platforms aids in campaign management, optimizing tools like Adobe Creative Cloud, Asana, Box, Dropbox, Pixieset, Later.com, CapCut and more
• Experience running multiple hotel, restaurant, food & beverage brands campaigns across Instagram, Facebook, X and TikTok organic social
• Ability to seamlessly work with photographers, videographers and other content creators to responsibly curate content for social aesthetics as needed
• Ability to provide sound guidance and strategy for multiple team members in time of crisis
• A passion for cultivating relationships within the food and hospitality community
• Appreciates the art of crafting the client story through social media partnerships, clever social aesthetics and key messaging
• Media junkie- there’s no such thing as reading/watching too much. Bonus points for pop culture acumen
• Has the ability to really dig deep into client goals to create strategic digital campaigns that drive business and make b&B invaluable to our clients
• Be the sounding board and resource for team members and clients regarding social media goals and trends within the greater media landscape
• Love of a fast-paced environment and the satisfaction of a busy yet productive day
• Flexibility and a desire for endless possibilities
• Help develop and strategize creative campaigns and alliances that keep clients ahead of the curve
• Excitement for growth, new ideas, new ways of doing things and a place you’re excited to call home. Say yes!

Working Conditions:

On the whole, this is a hybrid, office-based role. A Social Media Manager will spend time in meetings and briefings. Occasional travel might be required for client visits and planning. Although a Social Media Manager’s commitment will tend to be standard office hours, deadlines or the demands of a client may see the Manager working nights or weekends to ensure continued success. Must be authorized to work in the US.

Compensation:

The annual salary for this role ranges from $68,640 to $75,000. 

Having our cake and eating it too:

• Generous paid time off
• Paid sick/personal time
• Birthday off (because who wants to work on their special day!)
• Endless summer Fridays (half-days year 'round baby)
• Flexible, hybrid schedule
• Work remotely from any b&B city
• Medical and dental + dependents
• Extended benefits (vision, life, disability, EAP)
• Generous maternity and family planning leave
• Holiday week in December
• 3% contribution to 401k regardless of participation
• Cell phone reimbursement
• New business bonuses
• Employee referral bonus🐶 Dogs welcome!
• Weekly Wine Wednesdays (cheers with your local team!)
• Robust training program
• Mentorship program
• Local love (yearly giveback initiative)

Prospective applicants can apply at the link HERE or via the button below.