Zoe Weisberg Coady founded Brandstyle Communications in 2008 and has since provided PR consulting services to brands in fashion, food & beverage, real estate, beauty, travel, e-commerce and more. With a newly-opened Miami office under the agency's belt and several openings coming up in new locations, it's a exciting time for the business. Zoe tells us a little about the story of how she got here.
What does your
company do?
We do public
relations; we establish and support brands, businesses, services and people by
communicating their message in the most meaningful, relevant and strategic ways
possible taking into account pop culture, global news, industry trends on a
macro level and press value. We ask
ourselves the same question every single day: Why should media cover this now
vs. three months from now? This is
part of how we measure our success.
How did you start
the business? What were you doing at the time?
I’m one of the only
people doing what they majored in, in college!
Graduating from the S.I. Newhouse School of Public Communications at
Syracuse University gave me an exciting snapshot into communications and media. I took a magazine class and got myself an interview
with Linda Wells for a project I did in 1997! I did PR for an art gallery in Madrid during
my semester abroad and scored an internship with Burson-Marsteller. After graduation, I started my career at some
of New York City’s top PR agencies where I had the good fortune of working with
really great people and top brands. At each
company I became more obsessed with media and how articles were written,
products were covered and why people were profiled. I started Brandstyle Communications over
seven years ago because I wanted to offer a more strategic, creative and
hands-on approach to the PR agency model.
I am super excited every day to walk into my office and be a part of
everything that’s going on.
Tell us about some
of the highlights of your career thus far
Everyday is a
highlight – seriously. I love what I do
and I love media! It’s hard for me to look
at anything without breaking it down to the story angle, how it was pitched and
understanding why it was written. I
love identifying trends and driving positive change in businesses. A recent highlight is the opening of our
Miami office and identifying several new markets that we will be entering very
soon. My staff is also a big
highlight! They are all so smart and
dedicated; I have so much respect for each of them. There is a lot of cool/ creative/ disruptive
thinking going on here.
What are some of
your current projects that you’re excited about?
New standards,
sustainable fair trade practices and environmental stewardship in the food
category is something I’m excited about.
I am also excited
about concept-driven brands and anything surrounding technology, art, wellness
concepts and cool retail and hospitality experiences.
Highlight a few key
pitfalls you’d advise against in creating a thriving business and your tips for
success
Don’t rush into
stuff.
Humor is very
important in the workplace.
So is creativity in
every area of your business.
Understand the
business side of your business.
Ask why.
Six One Agency
View ProfileChristie's
View ProfileBullfrog + Baum
View ProfileTHE CONSULTANCY PR
View ProfileCJC Insights
View ProfileKensington Grey
View ProfileNo. 29 Communications
View ProfileLinda Gaunt Communications
View ProfilePurple
View ProfileWalker Drawas
View ProfileRachel Cole Art Advisory
View ProfileThe A List
View ProfileBecca
View ProfileChristie’s.
View ProfileBacchus Agency
View ProfileMagrino Agency
View ProfileCultural Counsel
View ProfileQuinn PR
View ProfileKate Spade
View ProfileNike Communications
View ProfileThe 5th Column
View ProfileModern Luxury
View ProfileLaForce
View ProfileThe Berman Group
View ProfileAlison Brod Marketing + Communications
View ProfileLittle Gem
View ProfileParasol Marketing
View ProfileLesley Vecsler Communications
View ProfileAZZI+CO
View ProfilePR Consulting
View ProfileBICOM Communications
View ProfileThe Brandman Agency
View ProfileH&S
View ProfileMarie Claire
View ProfileBrandstyle Communications
View ProfileSEEN Group
View ProfileThe Communications Bureau
View ProfileDi Petroff PR
View ProfileSHADOW
View ProfileNike Communications
View ProfileIRO PARIS
View ProfileGia Kuan Consulting
View ProfileThe Flair Index
View ProfileAmerican Express
View ProfileSmall Girls PR
View ProfileEddie Zaratsian
View ProfileThe Gathery
View ProfileMillerKnoll
View ProfilePK PR & BRANDING
View ProfileJ Public Relations
View ProfileAlpha Kilo
View ProfileEvins Communications
View ProfileM18
View ProfileAmazon
View ProfileNJF an MMGY Global Company
View ProfileMeg Connolly Communications
View ProfilePreferred Hotels & Resorts
View ProfileGeneral Motors
View ProfileCare of Chan
View ProfileLaura Neilson
View ProfileSimmons PR
View ProfileThe Select 7
View ProfilePaul Wilmot Communications
View ProfileStylists to a T
View ProfileWednesday Agency
View ProfileWhitney Museum of American Art
View ProfileJenelle Hamilton Inc.
View ProfileLaForce
View ProfileKWT Global
View Profile12.29
View ProfileElliot Carlyle
View ProfileCarfrae Consulting
View Profile12.29
View ProfileBPCM
View ProfileJBC
View ProfileBlack Flower Agency
View Profilealice + olivia
View ProfileMMGY Wagstaff
View ProfileTaco Bell
View ProfileClaur Magazine & Creative Agency
View Profileaf&co.
View ProfileBlack Frame
View ProfileSmall Luxury Hotels of the World
View ProfileCabana
View ProfileCadillac
View ProfileVan Wyck & Van Wyck
View ProfileBMF
View ProfileBattalion PR
View ProfileThe Communications Store
View ProfileRelevance International
View ProfileMMCurate
View ProfileMKG
View ProfileSoho House & Co.
View ProfilePineapple Co / MKG
View ProfileBerlinRosen
View ProfileBillion Dollar Boy
View ProfileApollo Theater
View ProfileChefanie
View ProfileChristie's
View ProfileFactory PR
View Profile