Zoe Weisberg Coady founded Brandstyle Communications in 2008 and has since provided PR consulting services to brands in fashion, food & beverage, real estate, beauty, travel, e-commerce and more. With a newly-opened Miami office under the agency's belt and several openings coming up in new locations, it's a exciting time for the business. Zoe tells us a little about the story of how she got here.
What does your
company do?
We do public
relations; we establish and support brands, businesses, services and people by
communicating their message in the most meaningful, relevant and strategic ways
possible taking into account pop culture, global news, industry trends on a
macro level and press value. We ask
ourselves the same question every single day: Why should media cover this now
vs. three months from now? This is
part of how we measure our success.
How did you start
the business? What were you doing at the time?
I’m one of the only
people doing what they majored in, in college!
Graduating from the S.I. Newhouse School of Public Communications at
Syracuse University gave me an exciting snapshot into communications and media. I took a magazine class and got myself an interview
with Linda Wells for a project I did in 1997! I did PR for an art gallery in Madrid during
my semester abroad and scored an internship with Burson-Marsteller. After graduation, I started my career at some
of New York City’s top PR agencies where I had the good fortune of working with
really great people and top brands. At each
company I became more obsessed with media and how articles were written,
products were covered and why people were profiled. I started Brandstyle Communications over
seven years ago because I wanted to offer a more strategic, creative and
hands-on approach to the PR agency model.
I am super excited every day to walk into my office and be a part of
everything that’s going on.
Tell us about some
of the highlights of your career thus far
Everyday is a
highlight – seriously. I love what I do
and I love media! It’s hard for me to look
at anything without breaking it down to the story angle, how it was pitched and
understanding why it was written. I
love identifying trends and driving positive change in businesses. A recent highlight is the opening of our
Miami office and identifying several new markets that we will be entering very
soon. My staff is also a big
highlight! They are all so smart and
dedicated; I have so much respect for each of them. There is a lot of cool/ creative/ disruptive
thinking going on here.
What are some of
your current projects that you’re excited about?
New standards,
sustainable fair trade practices and environmental stewardship in the food
category is something I’m excited about.
I am also excited
about concept-driven brands and anything surrounding technology, art, wellness
concepts and cool retail and hospitality experiences.
Highlight a few key
pitfalls you’d advise against in creating a thriving business and your tips for
success
Don’t rush into
stuff.
Humor is very
important in the workplace.
So is creativity in
every area of your business.
Understand the
business side of your business.
Ask why.
Cabana
View ProfileBPCM
View ProfileCarfrae Consulting
View ProfileApollo Theater
View ProfileThe Berman Group
View Profile12.29
View ProfileKate Spade
View ProfileStylists to a T
View ProfilePR Consulting
View ProfileBecca
View ProfileLittle Gem
View ProfileWhitney Museum of American Art
View ProfileTHE CONSULTANCY PR
View ProfilePineapple Co / MKG
View ProfileVan Wyck & Van Wyck
View ProfileGia Kuan Consulting
View Profilealice + olivia
View ProfileBlack Flower Agency
View ProfileThe Flair Index
View ProfilePaul Wilmot Communications
View ProfileEddie Zaratsian
View ProfileWednesday Agency
View ProfileDi Petroff PR
View ProfileBacchus Agency
View ProfileLaForce
View ProfileIRO PARIS
View ProfileLinda Gaunt Communications
View ProfileKensington Grey
View ProfileThe A List
View ProfileBlack Frame
View ProfileAlpha Kilo
View ProfileThe Brandman Agency
View ProfileNo. 29 Communications
View ProfileMeg Connolly Communications
View ProfileThe Select 7
View ProfileLFB Media Group, BMF Media
View ProfileMagrino Agency
View ProfileFunctional Creative Design
View ProfileChristie's
View ProfileChefanie
View ProfileBerlinRosen
View ProfileSix One Agency
View ProfileBICOM Communications
View ProfileH&S
View ProfileMMCurate
View ProfileEmily P. Wheeler
View ProfileBrandstyle Communications
View ProfileAZZI+CO
View ProfileCJC Insights
View ProfileChristie’s.
View ProfileSmall Girls PR
View ProfileThe Communications Bureau
View ProfileGeneral Motors
View ProfileQuinn PR
View ProfilePreferred Hotels & Resorts
View ProfileBMF
View ProfileSEEN Group
View ProfileMillerKnoll
View ProfileSHADOW
View ProfileCatherine Miran Press Office
View ProfileElliot Carlyle
View Profileaf&co.
View Profileb.good PR
View ProfileCultural Counsel
View ProfileNike Communications
View ProfileNJF an MMGY Global Company
View ProfileAmazon
View ProfileWalker Drawas
View ProfileTaco Bell
View ProfileCare of Chan
View ProfileMKG
View ProfileLesley Vecsler Communications
View ProfileThe 5th Column
View ProfileKWT Global
View ProfileAlison Brod Marketing + Communications
View ProfilePK PR & BRANDING
View ProfileM18
View ProfileJenelle Hamilton Inc.
View ProfileFactory PR
View ProfileModern Luxury
View ProfileSoho House & Co.
View ProfileClaur Magazine & Creative Agency
View ProfileLaura Neilson
View ProfileThe Communications Store
View ProfileRachel Cole Art Advisory
View ProfileRelevance International
View ProfileBillion Dollar Boy
View ProfileNike Communications
View ProfileRon Wendt Design
View ProfileJ Public Relations
View ProfileThe Gathery
View ProfileModern Luxury
View ProfileLaForce
View ProfilePurple
View ProfileSimmons PR
View ProfileParasol Marketing
View ProfileMMGY Wagstaff
View ProfileBattalion PR
View ProfileChristie's
View ProfileCadillac
View ProfileSmall Luxury Hotels of the World
View Profile12.29
View ProfileMarie Claire
View ProfileBullfrog + Baum
View Profile