For those in the fashion industry, these women need no introduction, having collectively spent over 25 years at Vogue before launching their own creative consultancy, La Marque, in early 2014. The duo has lent their refined editorial point of view to brands from Theory to Carolina Herrera and celebrities such as Lily Aldridge and Karolina Kurkova.
What does your
company do?
La Marque is a creative consultancy focused on storytelling.
We bring an editorial point of view by creating a definitive, clear and signature narrative that
adds value and meaning to our clients' customers whether through creating digital
content to styling.
How did you start the
business? What were you doing at the time?
We met at Vogue, and it was through this incredible experience
and training that we saw the value in creating a platform for brands to explore
and focus on their core identity.
What have been the
biggest challenges and rewards of launching your own venture?
Not having
the infrastructure and team that existed at Vogue and starting from scratch.
Time management brings on a whole new meaning when you are only two people. We
bring our undivided attention to any new project so really examining the scope
of work and establishing a set schedule so we can produce the results we are
proud of has been key, but so is also saying no which is hard for a start-up .
What are some of your
current projects that you’re excited about?
Fashion week is always a busy time for us. We are styling a
few presentations including Hellessy and Hanley Mellon as well as making sure
our red carpet clients such as Lily Aldridge and Karolina Kurkova look their
best for the busy month ahead.
What changes have you
noticed in the industry since you started out and how are you adapting to those
in what you offer?
The way we communicate is totally different from when we
started in the industry almost 20 years ago. It is more of a dialogue and
consumer engagement is essential to a company’s longevity, so when considering
a brand strategy we try and come up with innovative and out of the box ideas to
initiate that conversation and establish brand loyalty.
What can we look
forward to from La Marque in the future?
The best part of what we do is that every project is
different and no two days are the same. One day we could be producing an event
and the next we are red carpet dressing for an awards show. Who knows what’s
next.
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