Meet sisters Dawn and Samantha Goldworm, co-founders of 12.29. We were excited to hear about the launch of their new company, Scent For Good, and how they have been leaning into creative outlets and extra family time these days. Currently residing in New York and Connecticut, catch the latest from these two and hear more about how they have continued to use their superpowers for good over the past few months.
What’s your usual location, and where are you currently staying?
Dawn: My permanent residence is in Manhattan however I travel two weeks out of every month around the US and Europe. Since March I have been living between Manhattan and my sister’s house in CT.
Samantha: My husband, children and I moved out of Brooklyn in March. We have relocated to Connecticut. Quarantining with two toddlers in a city apartment would have been a tough challenge!
Did you discover any new pastimes or creative outlets during lockdown that you’ll stick with?
Dawn: During lockdown I started to create olfactive paintings…I paint watercolors based on my synesthetic response to odors, mostly of my own creation for clients.
Samantha: Like everyone else, I started baking more. My mom and I love baking challah while my 3 year old loves helping with muffins and cookies.
Do you have any favorite podcasts, books, newsletters, etc.?
Dawn: In lieu of reading more books, listening to podcasts or other leisure activities, Samantha and I decided to create a new company called Scent for Good. In the midst of a global pandemic, we are choosing to use our superpowers for good and serve the underserved in places of care.
Samantha: I’ve become obsessed with my Whoop. Their podcasts and newsletters are really informative and interesting.
What do you miss most from pre-Covid life, and what’s keeping you going right now?
Dawn: I miss the intimacy of friends. My closeness of family is keeping me going.
Samantha: I miss dinners with friends and sending my kids to school and playdates. My new company, Scent for Good, is keeping me motivated. We are very excited to launch our first consumer product next month. It smells amazing! Follow us @scentforgood.
Any fall/holiday plans?
Dawn: Cooking, eating and spending time with the beautiful children in my family.
Samantha: I am planning an intimate birthday party for my 2 year old, Thanksgiving and a family Halloween party. My 3 year old has chosen everyone’s Halloween costumes. I am werewolf and Dawn is a pumpkin! It should be hilarious.
As travel opens up, where will you be vacationing first?
Dawn: Not so much a vacation, however, the first place I will go is to Paris to be in the lab, see my friends and eat real food again.
Samantha: Blackberry Farm!
Care of Chan
View ProfileMMGY Wagstaff
View ProfileNike Communications
View ProfileThe Brandman Agency
View ProfileLittle Gem
View ProfileBacchus Agency
View Profileaf&co.
View ProfileTaco Bell
View ProfileTHE CONSULTANCY PR
View ProfileBillion Dollar Boy
View ProfileAmazon
View ProfileChristie’s.
View ProfileDi Petroff PR
View ProfileJBC
View ProfileH&S
View ProfileSmall Girls PR
View ProfileAZZI+CO
View ProfileAlison Brod Marketing + Communications
View ProfileSmall Luxury Hotels of the World
View ProfileRachel Cole Art Advisory
View ProfileBrandstyle Communications
View ProfileStylists to a T
View ProfileSimmons PR
View ProfileBlack Flower Agency
View ProfileRelevance International
View ProfileThe A List
View ProfileCadillac
View ProfileAlpha Kilo
View ProfileThe Flair Index
View ProfileCarfrae Consulting
View ProfileThe Berman Group
View ProfileLaForce
View ProfileGeneral Motors
View ProfileClaur Magazine & Creative Agency
View ProfileCJC Insights
View ProfileNo. 29 Communications
View ProfileSix One Agency
View ProfilePreferred Hotels & Resorts
View ProfileMMCurate
View ProfileNJF an MMGY Global Company
View ProfileM18
View ProfileThe Communications Store
View ProfileBMF
View ProfileKWT Global
View ProfileSoho House & Co.
View ProfileBPCM
View ProfileThe 5th Column
View ProfileElliot Carlyle
View ProfileSEEN Group
View ProfileLinda Gaunt Communications
View ProfileMKG
View ProfileApollo Theater
View ProfileChristie's
View ProfileBerlinRosen
View ProfileBecca
View ProfileBattalion PR
View ProfileEddie Zaratsian
View ProfileJ Public Relations
View ProfileKate Spade
View ProfileNike Communications
View ProfileSHADOW
View ProfileLaForce
View ProfileThe Select 7
View ProfileLaura Neilson
View ProfileMillerKnoll
View ProfileJenelle Hamilton Inc.
View ProfilePurple
View ProfilePineapple Co / MKG
View ProfileWednesday Agency
View ProfileBrandstyle Communications
View ProfileChefanie
View ProfileVan Wyck & Van Wyck
View ProfileMagrino Agency
View ProfileKensington Grey
View ProfilePK PR & BRANDING
View ProfileCabana
View ProfileMarie Claire
View ProfileParasol Marketing
View ProfileBlack Frame
View ProfileCultural Counsel
View ProfilePaul Wilmot Communications
View ProfileIRO PARIS
View ProfileLesley Vecsler Communications
View ProfileMeg Connolly Communications
View ProfileBICOM Communications
View ProfileModern Luxury
View Profile12.29
View ProfileWalker Drawas
View ProfileChristie's
View ProfileEvins Communications
View ProfileBullfrog + Baum
View ProfileThe Communications Bureau
View ProfileGia Kuan Consulting
View ProfilePR Consulting
View Profilealice + olivia
View ProfileThe Gathery
View ProfileWhitney Museum of American Art
View ProfileAmerican Express
View ProfileQuinn PR
View ProfileFactory PR
View Profile