AZZI+CO

Day in the Life: Cécilia Saint-Viteux, Partner & PR Director

On Day in the Life, we get a glimpse inside the lives of various members. From PR industry insiders to media and event pros, we follow them through a typical (read: glam but busy) day.

This week, meet Cécilia Saint-Viteux, Partner and PR Director at AZZI+CO. Her day ranges from calls with international clients in the company's colorful Tribeca showroom, to creative photoshoots and after-work events. The key to keeping up? Hot yoga lunch sessions and frequent visits to La Colombe.

7am: I'm typically up at 7 and start the day by walking (or sometimes biking) from my West Village apartment to trendy TriBeCa, where our office is located. 

9am: AZZI+CO’s showroom is on Broadway and Canal. Like a true PR agency, it’s filled with racks of beautiful brands they represent, such as Laboratorio Capri, LOLITTA, Grazia & Marica Vozza, Botti, Hana Khalil, ROOM, Apm Monaco and more.

10am: Every morning, I head up a meeting with the team to align on priorities and upcoming projects so nothing slips through the cracks! Mornings in the office are busy with back-to-back calls with overseas clients. I go about my day responding to emails and conducting in-person meetings with editors, stylists, buyers and external partners. What I love about this job is that your work partners become your friends.

12pm: I love hot yoga and frequents the studio beneath her office building either during lunch or at the end of the day to reset.

2pm: My creativity comes to play planning shoots to generate beautiful content to showcase my clients’ products. I’m currently partnering with renowned French stylist and fashion consultant Schanel Bakkouche, founder of SFB CREATIVE, on a shoot at Spring Studios in TriBeCa to generate content for one of my brands.

3pm: I picked up frequent coffee breaks from American culture to unwind. My go-to at the moment is the iced almond latte from La Colombe.

4pm: One of my favorite parts of the job is to meet potential buyers for AZZI+CO brands engaged in wholesale business. I’m a natural people person, so having the opportunity to network and be social brings out my best!

6pm: Work doesn’t stop at the office. I typically attend after-work events and meet up with friends for dinner. For example, I recently hosted client Serpui for the SS20 collection launch, mingling with a mix of editors, buyers and key players in the fashion industry.

Photo credit: RYAN KYUNGROCKIMN