Hollywood Event & PR Agency Roxstar Entertainment, the owner and producer of the annual film festival hospitality hub known as the “Cinema Center,” took over the snow-filled Sundance Mountains for the return of film premieres and festival events held in Park City, UT, for the nation’s top indie film festival. For 2025, the program welcomed a new title sponsor, Rendezvous Media Ventures, and rebranded as the “Rendezvous Cinema Center.” Rendezvous Capital is a newly established hedge fund led by Michael Perrone, Craig Matus, and Slater Wayne, whose mission is to introduce a fresh and innovative approach to entertainment financing by utilizing a unique, cutting-edge proprietary algorithm in conjunction with a proven, intelligent, and ethical strategy. Rendezvous leverages this platform to network with filmmakers seeking financing for new and ongoing projects in addition to film distribution opportunities. Annual partners whoe returned to this full-service media and hospitality pop-up included Collider, Sommsation, The Wine Company, Hendrick’s Gin, and the new artesian water sponsor, neaū water.
The pop-up took over Main Street Park City’s new restaurant, Loma Park City, to host the festival's top films, along with their respective directors, producers, and actors—all attending to promote, sell, and seek distribution. Attendees enjoyed a mix of sponsored cocktail parties, late-night galas, industry networking events, and press junkets throughout the three-day run. The Films and events being celebrated at the Cinema Center include
The heart of the program was a comprehensive experience featuring fine food and beverages that enhance the rustic Park City atmosphere. Official spirits partner, Hendrick’s Gin, showcased specialty cocktails made specially for the “Rendezvous Cinema Center” events using their portfolio of unusual gins crafted from eleven premium botanicals and famously infused with rose and cucumber, giving the spirit its uniquely balanced flavor resulting in an exceptionally smooth, distinctive gin. Featured cocktails will include the classic “Hendrick’s Cucumber Lemonade," and the “Hendrick’s Unusual Negroni," in addition to the “Hendrick’s Snowball Gimlet," and "Hendrick’s Peachy Tea.” Hendrick’s Gin is imported by William Grant & Sons, Inc., an independent, family-owned distiller based in the United Kingdom, founded by William Grant in 1887.
All-important wine services for the program was provided by Sommsation, the trusted wine experience brand and direct-to-consumer marketplace that brings together independent wineries and sommeliers who curate access to limited-production wines. On-site, Sommsation will greet guests with their sommelier-curated glasses of showstopping sparkling, white, and red wines from its portfolio of independent wineries, including producers like Halter Ranch. Sommsation also invites wine enthusiasts to explore its online shop of exceptional, one-of-a-kind wine offerings that ship directly from the winery to their door.
Keeping guests hydrated at high altitude will be neaū water, where every sip offers crisp, clean hydration – free of from forever chemicals (PFAS) and additives.
Additional star power was generated through the Collider’s Annual Interview Studio. Here, top filmmakers and actors stopped by during their press circuits to conduct interviews for exclusive content on Collider, a popular entertainment site that attracts over 30 million unique visitors each month. Expected talent includes John Malkovich, Carey Mulligan, Finn Wolfhard, Cooper Raif, Lili Reinhart, Juliet Lewis, Robin Tunney, Rachel Sennott, Rose Byrne, Dave Franco, Alison Brie, Rosy McEwen, Ben Whishaw, and Rebecca Hall, to name a few. Notably, the Collider Studio in the Cinema Center will leverage its star power to raise awareness for relief and fundraising efforts for those impacted by the devastating Los Angeles fires.
“As a Los Angeles resident, my goal was to make the Cinema Center not just a special hospitality experience supporting the filmmaker community but also a platform for raising national awareness and funding relief for all Los Angeles residents affected by the fires," states David Manning, CEO and Executive Producer at Roxstar Entertainment. "Fortunately, Los Angeles is a city of creators, dreamers, and builders, so I believe the festival community and world will unite from its love of Hollywood to rebuild an even greater city for the future," adds Manning.
Images courtesy of Roxstar Entertainment
