IWC Schaffhausen celebrated its 150th birthday and the launch of its Jubilee collection with a gala evening at the Salon International de la Haute Horlogerie (SIHH) in Geneva. Around 800 guests participated in the event, including IWC brand ambassadors and global stars such as actors Cate Blanchett, Bradley Cooper and James Marsden, as well as sports personalities Valtteri Bottas and David Coulthard.