Barneys New York kicked off day one of “thedrop@barneys”, a first-of-its-kind two-day event featuring 30 exclusive capsule collection and product “drops”, designer appearances, unique in-store activations and programming. Barneys New York launched eight major capsules collections throughout the day with personal appearances from the designers: Virgil Abloh of Off-White, Mike Amiri of Amiri, Heron Preston, Jerry Lorenzo of FEAR OF GOD, Marcelo Burlon, Greg Lauren, Francesco Ragazzi of Palm Angels. Customers lined up for the drops, where they were able to shop the collections alongside the designers. Heron Preston spun a DJ set in the evening, and was joined in the booth by Virgil Abloh, Jerry Lorenzo and Tracey Mills. The event attracted notable shoppers including Offset, Victor Cruz, Rich the Kid, Slick Woods, and Angela Simmons.
