le PÈRE, the cult-favorite menswear brand redefining sensual masculinity, celebrated the grand opening of its West Hollywood store with an electrifying event co-hosted by acclaimed artist Smino. The night marked the release of Smino’s highly anticipated album, Maybe in Nirvana, as fans gathered to celebrate this exciting moment.
Smino, outfitted in le PÈRE’s latest collection, effortlessly embodied the brand’s elevated take on sports-inspired silhouettes, redefining the codes of traditional streetwear. The evening featured sounds by DJs Kal Banx, Nos, Faucet, and Viva Latina, who kept the crowd energized with an eclectic mix of music throughout the night.
The new West Hollywood boutique, designed by renowned creative studio BOND, reflects le PÈRE’s ethos of fusing sensuality and minimalism with bold, artistic expression. The space offers a uniquely immersive shopping experience, blending fashion, art, and design in a way that feels distinctly Los Angeles.
Known for its artistic collaborations and viral in-store music series featuring artists like Omar Apollo and Cash Cobain, le PÈRE has proudly brought its signature blend of culture and creativity to Melrose Avenue. The brand’s first West Coast outpost offers a deeper connection to the community through immersive experiences and innovative design.
As the evening unfolded, the boutique buzzed with energy, packed with fans eager to celebrate Smino’s latest work and le PÈRE’s expansion westward. Tracks from Maybe in Nirvana filled the air, further solidifying the synergy between le PÈRE and the artist’s genre-defying sound, which bridges soul, rap, and funk.
The night exemplified le PÈRE’s commitment to fostering creative communities through fashion and music, further solidifying its reputation as a brand at the intersection of culture and art.
Visit the le PÈRE store at 8507 Melrose Avenue, West Hollywood, California 90069.
Images courtesy of PURPLE PR
