The Collective's launch event was an unforgettable evening celebrating creativity, community, and connection in a vibrant and engaging atmosphere. Designed to reflect the essence of the brand, the event showcased a harmonious blend of art, music, and interactive experiences, creating a dynamic space for influencers, media, and industry insiders to connect and collaborate.
Guests were treated to a creative cocktail menu designed to enhance the event’s social atmosphere. Signature drinks included "The Viral Fashioned," a playful twist on the classic Old Fashioned, "The Spritzfluencer," a bubbly spritz tailored for trendsetters, and the zesty "Like and Lime Margarita," a crowd favorite that sparked countless Instagram moments. These unique concoctions not only delighted taste buds but also added a fun, shareable element to the evening.
The event also featured DJ Megatron, whose set blended the groovy beats of disco with modern house rhythms, creating an upbeat and high-energy vibe throughout the evening. Her dynamic playlist perfectly complemented the event’s celebratory tone, ensuring the dance floor remained lively and engaging.
Renowned tattoo artist Andrew Kafshi also brought his signature minimalist designs to life, offering guests the chance to receive a unique, single-line tattoo as a keepsake. His presence added a deeply personal and artistic touch to the evening, sparking meaningful conversations and admiration from attendees.
Additionally, two standout activations captured guests' attention:
The event leaned toward micro-influencers, given holiday travel schedules for macro influencers. Collectively, attendees achieved a total reach of 14,854,381, amplifying the event’s impact. Guests included Holly Parker, Lauren Hurlbut, Willow Preston, and Sinead de Vries.
The Collective launch proved to be an impactful start, showcasing the brand’s ability to merge innovation, artistry, and community in a memorable way.
Images courtesy of Shade Group PR
