Le Zoo House of Mirrors proudly unveiled Beyond Perception, a revolutionary art exhibition that challenged the boundaries between physical and digital art. This one-of-a-kind showcase merged eco-conscious materials, generative digital art, and immersive sensory experiences, offering audiences a journey into a surrealist world of innovation and reflection. 

The event, held at Lume Studios in New York City, gathered a dynamic group of creatives and tastemakers, including Juliana Cala, Associate Creative Director of Moda Operandi; Isioma Iyamah, Associate Creative Director at Glossier; and Kimberly Drew, Curatorial Director of Pace Gallery. This gathering marked the beginning of a movement to build meaningful connections through archetypal discovery ahead of Le Zoo’s full digital launch.

Hosted by MOTHER Games, an art and media studio, the event marked the debut of ten artist collaborations within Le Zoo, a surrealist video game set for release in 2025. Each work blurs the line between tangible and virtual realms, creating an evocative space where audiences are encouraged to question their perceptions of beauty, value, and reality. Each of the works was paired with a digital version of themselves in the virtual world of Le Zoo, becoming either an in-game collectible for viewers to collect and support the artist or an in-game 3D asset, contributing to the virtual art points of interest within the psychedelic landscape. 

The House Quiz, available at the link HERE, reveals which of Le Zoo’s five archetypal houses aligns with your personality. Once users discover your house, they gain access to:

• Exclusive Real-World Events: Members are invited to curated gatherings designed to foster connection and shared experiences.
• Interactive Discord Channels: House members join their community on Discord, where they can chat with a custom-trained AI model uniquely created to interact with their archetype. These AI companions provide tailored insights, advice, and creative prompts, deepening members’ engagement with their house’s ethos.

Following the exhibition, Le Zoo House of Mirrors hosted a panel moderated by Natalie Monbiot, a thought leader in emerging technologies, and featuring panelists including Kelsey Falter, founder of MOTHER and Le Zoo and curator of Beyond Perception, Moral Turgeman, founder of Raise the Moral, sensory artist and curator of Beyond Perception, Sofia Hagen, architect and sustainability expert, Kai Henry, futurist and advocate for creative equity, Manoj Dias, wellness entrepreneur and meditation teacher and Ben Dreith, US editor at Dezeen.

Image credit: Rupert Ramsay/BFA, Madison Voelkel/BFA

| Contact: ASTRSK