“In celebration of 25 years since launching the original Anna Sui Classic fragrance, we are releasing five truly magical scents in the new Wild Wonder Collection. You’ll feel like you’ve entered a dream realm as you experience each creation.” - Anna Sui
Imagination turns real with the launch of Anna Sui’s newest fragrance collection: Wild Wonder. In commemoration of the 25th Anniversary of Anna Sui Fragrances, five new exquisite scents enter the Anna Sui universe: Dew Fields, Utopia Mist, Thorn of a Rose, Mystic Luna, and Electric Whisper. World-renowned French perfumer, Jerome Epinette of Robertet designed each scent to depict a chapter in the magical tale of Wild Wonder. Experience a kaleidoscope of olfactives from refreshing green tea in Dew Fields to refined lychee in Electric Whisper - discover which wondrous scent suits your style.
Through the scents of the Wild Wonder Collection, Anna Sui invited guests on an adventure in dreams through surrealism and creativity – pillars of the synoptic and far-reaching world of Anna Sui – via an intimate dinner and salon held at St. Theo’s. Presented alongside a selection of the brand’s SS25 collection “Sally Go’ Round The Roses,” guests lived the fantasy as their senses were invited to dream and imaginations were indulged. Notable guests in attendance included Marc Jacobs, Sofia Coppola, Debbie Harry, Jane Holzer, Scarlett Elson-White, Karen Elson, Lynn Yaeger, Nicole Phelps, Liana Satenstein, Steff Yotka, Miss Madeline, Ava Nirui, Taylore Scarabelli, Kyle Luu, Fiffany Luu, Imani Randolph, Gabrielle Richardson, Hillary Taymour, Sandy Liang and Batsheva Hay. For Sui, it was important to create a moment for her community to come together, citing that “nothing is better than finding your tribe”.
To honor the beloved Rose ingredients threading through Anna Sui Fragrances over the past 25 years, each Wild Wonder scent is touched with a rosy floralcy. As the portfolio has evolved over the years, Sui is proud that her first perfume, the signature Anna Sui, remains beloved by the brand. For Sui, “fragrance completes your look, extends your personality, and becomes part of your identity. Fragrance becomes as much of what you remember about a person as what they are wearing or the color of their eyes; it’s almost an unspoken language and secret signal.”
Images Courtesy of Anna Sui, Shot by Patrick McMullan
