Global fashion and lifestyle brand, FARM Rio, is thrilled to join the Brooklyn community with the opening of its new store in the iconic Williamsburg neighborhood, showcasing Brazilian culture, creativity, nature, and fashion. 

To celebrate the grand opening, FARM Rio hosted a party at the rooftop space of Brooklyn Grange in Sunset Park. Guests were immersed in FARM Rio's enchanting world, surrounded by vibrant flowers and a welcoming community atmosphere. The evening featured DJ sets by Mulu, Hyanna, and Gaspar, along with special performances by Furacão 2000 and Passinho dancers, filling the night with Brazilian warmth and rhythm. Attendees enjoyed specialty cocktails and a curated menu by Pheasant, making it an unforgettable celebration. 

The new Brooklyn store showcases 150 styles from FARM Rio’s Fall/Winter 2024 collection, offering an array of apparel such as knitwear, puffers and fleece coats as well as the limited-edition items including a scarf, silkscreen tote bag, t-shirt and notebook, which all embraces the concept of being High on Nature, a core theme reflecting the brand’s identity as nature lovers and the uplifting influence of Brazilian fauna and flora. 

Image credit: Matteo Prandoni/BFA