Sunglass Hut, the world's premier destination for high-quality sunglasses and member of Luxottica Group S.p.A, hosted an exclusive shopping event to celebrate Howard University's Homecoming with a special event hosted by Beauty and Style Expert Blake Newby. The event took place at the Sunglass Hut store located in Georgetown. The Shades and Shine Sunglass Hut Homecoming Celebration invites students, alum, and consumers to preview an array of eyewear selections, learn about Sunglass Hut's customization program for personalized glasses and case options, and benefits of The Sun Club loyalty program. To continue revolutionizing sunglasses style, care, and quality, Sunglass Hut aims to connect with consumers, media, and influencers on the multifunctional selection of available frames and inspire self-expressions through eyewear.
Sunglass Hut partnered with Creator, and Howard University alumnae Blake Newby to host and offer her top styling tips and sunglasses recommendations. Utilizing Sunglass Hut's Smart Shopper digital interactive platform, guests explored the vast inventory of brands, styles, and colors at their fingertips and created a custom pair and ordered directly to their home. The event featured interactive activations with renowned Black and woman owned beauty brand The Lip Bar for skincare and makeup product trial and gifting, along with eyeglass chain customization in-store. Light refreshments and music by DJ Soul Sugar were provided, and guests explored the aisles to discover new arrivals and best-selling selections, with a special in-store promotion available from select brands.
"We're thrilled to host this special event at our Georgetown flagship store! It's a fantastic opportunity to connect with our community, showcase our exclusive collections, and celebrate the loyalty of our valued members", notes Sunglass Hut. We are excited for the Shades & Shine Event to show our commitment to providing our customers with an engaging experience."
As an integral part of the DC shopping community, the Shades and Shine Event created a memorable experience to prepare guests for an eventful weekend.
Images courtesy of First and Last PR
