California-based lifestyle brand Johnny Was and supermodel Lily Aldridge celebrated the launch of the brand’s collaboration with iconic denim brand, Sasson. The exclusive cocktail event at Petit Ermitage in Los Angeles was hosted by Lily, who stars as the face of the collaboration campaign.
Johnny Was welcomed notable guests dressed in styles from the collaboration including Ines de Ramon, Nikki Reed, Josephine Skriver, Shanina Shaik, Ruby Aldridge, among others. Guests mingled on the private pool deck, enjoyed specialty cocktails and hors d'oeuvres, while enjoying music by Lily’s sister, Ruby Aldridge. The event fused the effortlessly bohemian vibe of Johnny Was with Sasson’s Parisian flare.
This Johnny Was collaboration brings a fresh reimagining of denim for a new generation and marks the triumphant return for Sasson, a beloved name in fashion since its inception in 1976. The Johnny Was x Sasson Collection is available for purchase on JohnnyWas.com and at Johnny Was retail stores nationwide.
Image credit: Jojo Korsh/BFA
