Luxury storytelling had its finest moment at the official opening of the newly renovated Château D’Ivoire store in downtown Montreal.
ZAK Communications had the honour of re-introducing the 46-year-old retailer to local media in a special unveiling event where guests were invited to an intimate store tour and cocktail. The original founders of the store were on hand to share their incredible expertise as well as their passion for crafting and showcasing an unparalleled selection of high jewelry, ready to wear jewelry, timepieces and more. The next generation of this fabled family business was also on hand to introduce their unique vision of bringing the brand to a whole new generation of consumers including updates to their in-house brand Château D’Ivoire Collection and the official introduction of RANA created by Rana Kaidbey.
This exclusive behind-the-scenes opportunity was ideal to learn about the Château D’Ivoire brand and team behind it, in a private and personalized manner, highlighting the recent stores renovation and ultra-premium product assortment, sparking conversation and inspiration for journalists and creators to share with their audiences. Ending with the impressive engraving station and light refreshments leaving guests feeling well taken care of. Throughout the day, attendees were blown away upon entering the store at its grand and refined beauty, that is impressive as it is welcoming to explore the magnificent products on display.
Images courtesy of Zak Communications
