Swarovski hosted an intimate conversation with Founder and CEO of mmERCH, Colby Mugrabi and digital art patron and entrepreneur, Seedphrase with Nicole Sales Giles, VP, Director of Digital Art at Christie’s as the moderator, at their largest flagship on Fifth Avenue. 

Friends of the brands and press joined together to engage with Mugrabi and Seedphrase as they discussed the upcoming launch of their latest collection, the intersection between tech and fashion, and more. 22 hoodies from the mmERCH Seedphrase collection (7% of the 322-hoodie total) will feature “ultra-luxe” Swarovski crystal cord ends set in sterling silver, with 2 of these having Created Diamond cord ends set in 14kt white gold. 5 of the “ultra-luxe” hoodies will also be exclusively available for auction at Christie’s before the public mint of the whole collection opens on October 2nd. 

Guests from the event included Colby Mugrabi, Daniel Maegaard (Seedphrase), Nicole Sales Giles, Kolja Kiofsky, Kate Young, Tom Sachs, and more.

Images courtesy of Karla Otto