DESTREE, the women’s ready-to-wear and accessories brand, celebrated the opening of its first flagship in the United States. Located at 837 Madison Avenue in New York City’s Upper East Side, this monumental milestone marks DESTREE’s third free standing store worldwide, joining its flagship stores in Paris and Seoul.
Guests included DESTREE Founder, Geraldine Guyot, Aerin Lauder, Anna Weyant, Ariella Charnas, Barbara Strum, Charly Strum, Claire Olshan, Corey Gamble, Daniel Humm, Dasha Niarchos, Derek Blasberg, Fabiola Beracasa, Gabriella Hearst, Gayle King, Julie Gilhart, Karen Blanchard, Kate Young, Kaye Bassey, Kim Johnson, Lauren Santo Domingo, Maria Duenas Jacobs, Michael Rubin, Nina Dobrev, Sarah Hoover, Simone Bodmer-Turner, Stavros Niarchos, Tory Burch, Rashid Johnson, Rocio Crusset, Valentina Ferrer, Wendi Murdoch, Wes Gordon and more.
Spanning 1,300 square feet, the new store embodies DESTREE’s distinctive vision and aesthetic. The boutique features the brand’s signature monochrome green palette, now known as “DESTREE Green,” and curated vintage furniture, creating a sophisticated and retro environment that reflects DESTREE’s unique character. Founder and designer Geraldine Guyot personally selected each vintage piece, inspired by her passion for design, fashion, and art, to craft an immersive shopping experience. This new boutique not only stays true to DESTREE’s core DNA but also introduces a fresh and personalized design approach.
“Opening a flagship store in New York marks a monumental milestone for DESTREE,” said Geraldine Guyot. “With the U.S. being our top market, it was essential to establish a space where our American clients can fully immerse themselves in the DESTREE experience. Previously, our brand was accessible through our esteemed wholesale partners and online platforms. Now, this flagship store allows us to bring our entire product range to life in one beautifully curated space. We expect this to significantly boost our visibility and elevate our brand’s notoriety, aligning us with the prestige we envision.”
Image credit: Bre Johnson/BFA
