Teton Ridge, the premier western sports, entertainment and lifestyle brand brought the horsepower of Texas to the Meatpacking District to celebrate award-winning horseman Adan Banuelos’ short film “Horse Sense,” part of Teton Ridges’ upcoming six-part, short film series , “Window to the West". The premiere event featured a Horse Cutting demonstration by Banuelos and Bella Hadid. Banuelos is a National Cutting Horse Association Hall of Famer and back-to-back Champion of the esteemed American Performance Horseman event, owned and operated by Teton Ridge.
Guests included Adan Banuelos, Bella Hadid, Yolanda Hadid, Jenna Lyons, Cass Bird, Dascha Polanco, Dale Moss, Tefi Pessoa, Arielle Kebbel, Zach Roerig, Joey Kirchner, Cindy Mello, Madrona Redhawk, Eva Gutowski, Olav Stubberud, John Supnik, Irina Kro Eicke, Tyler Mazaheri, Hayden Graye, and more.
“Window to the West” is a compelling six-part series that captures the spirit of Western culture by delving into the lives and passions of athletes, musicians, craftsmen, artics, and other trailblazers who embody this timeless way of life. The series opener, “Horse Sense,” presented by Brumbaugh’s Furniture and Design, features Banuelos who embodies Western culture through his deep connection to traditions. Viewers are brought into his upbringing, exploring the inspirations and values that guide his work, along with his love for the animals - all of which have paved the way for his journey to becoming a Cutting Champion.
“Horse Sense” will broadcast starting Wednesday September 25th, across Teton Ridge’s owned and operated social and digital channels including TR+, Fast Channel and YouTube. The additional five episodes will be unveiled in the coming months and each installment promises to be a visually stunning and emotionally resonant exploration of various figures showcasing what it means to be a part of the Western tradition today.
The premiere event also featured additional activations from supporting partners including Kemo Sabe and their Meatpacking District Pop-Up, Brumbaugh's Furniture and Design, Bloomer Trailer, Tito's Vodka, and Kin Euphorics.
Image credit: Jason Lowrie/BFA
