Dressbarn hosted a celebration for their new fall campaign "More Than A Name" at NYC's Industria Studios. The campaign's an opportunity to debut the brand's heritage, while tearing down labels that are put on women. It channels all women and challenges the stereotypes they face every day, a parallel the brand itself experiences by being judged – and underestimated – simply on its name. The campaign stars two women who are notably 'more than'... model, designer and body activist, Ashley Graham, and model, entrepreneur and actress, Veronica Webb. The event included a custom bracelet engraving station and emoji tote bag station. Guests were also invited to appear in the Luster Mosaic and strike a pose in the 180-degree photo booth, while musical styling was provided by DJ KISS.
