At the heart of Paris, at the Pompidou Centre, ETAM celebrated its 100th anniversary with a fashion show worthy of the occasion. It was a spectacular demonstration of French-style sexiness: the marriage of elegance and confident daring, a cool attitude and bold sexiness. A tribute to the women that the French brand has been supporting in their quest for freedom since 1916.Eighty elegant and sparkling models celebrated French Freedom in step with performances by Minuit, The Avener, Dua Lipa, Marina Kaye, and Jacques Dutronc to close with three of his iconic hits: J’aime les filles, Paris s’éveille and les cactus.
