poppi, known for its full-flavored, deliciously refreshing modern soda, kicked off their first-ever New York pop-up poppi World last night with an unforgettable, cherry-inspired evening that was as star-studded as it was juicy. To celebrate the launch of the brand’s newest flavor - Cherry Cola - poppi World’s cherry red carpet was packed with celebrity fans. 50 Cent performed a show of epic proportions including his biggest hits such as Candy Shop, P.I.M.P, In the Club and more.
The interactive and immersive poppi World kickoff party brought together fans of poppi, including superstar athletes and A-list celebrities. poppi Co-Founders Allison and Stephen Ellsworth were seen sipping Cherry Cola during the event while Vashtie DJ’d for the crowd. Suni Lee and Serena Page were seen reuniting like old friends, while Devon Windsor and Nadine Leopold danced the night away to 50 Cent’s performance.
Every corner of poppi world was decked out with poppi’s signature aesthetic - from the rich cherry-red walls to the cherry stage, poppi World was designed intentionally with their culture-forward community in mind to bring the flavor to life in a way only poppi could. The dynamic installations of infinity fridges and immersive TV wall provided the perfect backdrop for guests to experience the fresh flavor, which is poised to be that girl during NYFW.
It was the event to be caught sipping at during New York Fashion Week, where guests danced and shopped the night away. Snif, Yam NYC, CharCharms, Bluestone Lane, and Revel Rideshare also provided guests with interactive experiences and take-home gifts such as jewelry, water bottle charms, and more while Diageo provided fun open canned cocktails using poppi’s signature flavors.
Guests included 50 Cent, Emily Ratajkowski, Jasmine Tookes, Camille Kostek, Devon Windsor, Brooks Nadar, Georgia Fowler, Leah Kateb, Emily Didonato, Kevin Love, Suni Lee, Patrick Ta, Lisa Barlow, Meredith Marks, Rebecca Minkoff, Maria Georgas, Kelsey Anderson, Serena Page, Kordell Beckham, Kendall Washington, Jake Shane, Remi Bader, Monet McMichael, Michael Rainey, and more.
Image credit: Mike Vitelli/BFA
