Arela, the luxury swimwear brand founded by talented Venezuelan designers Mariluz Sanchez and Daniela Solano, recently hosted an extravagant yacht party in the vibrant waters of Miami to celebrate the launch of their latest collection, “Agua Mágica.” This exclusive event brought together an elite group of Arela’s closest friends and top industry players, showcasing the brand’s commitment to elegance, sustainability, and inclusivity.
Since its inception in 2023, Arela has quickly established itself in the competitive swimwear market, gaining traction not only in the United States but also in various vacation destinations worldwide. The “Agua Mágica” collection has become a trending favorite, known for its unique prints and sustainable fabric made from recycled plastic. This innovative approach aligns with Arela’s mission to create luxurious swimwear that is both stylish and environmentally conscious.
The yacht party was a star-studded affair, featuring notable guests such as Camila Belloso, representative of the renowned Spanish shoe manufacturer Castañer, and Nicole Guerrero from Medio Pastel. The event also welcomed Sara Ataie Bandarian, founder and CEO of FUUD, a prominent food and beverage PR agency based in Miami. Guests enjoyed a selection of gourmet offerings from prestigious brand partners, including refreshing Free AF Cocktail Drinks, exquisite flavors from Sal de Ibiza, delicious Persian cuisine by Ace Kabob, and delightful snacks provided by Nuts.com.
A Vision for Sustainable Luxury
Arela’s founders, Sanchez and Solano, envision a brand that transcends traditional swimwear. Their commitment to sustainability is evident in every piece of the “Agua Mágica” collection, which features one-piece swimsuits, bikinis, and stylish cover-ups designed for the modern, eco-conscious consumer. The collection’s vibrant prints and comfortable fits make it the perfect choice for beach vacations or poolside lounging.
In addition to “Agua Mágica,” Arela is proud to introduce its ultimate luxury collection, “Oasis.” This exclusive line features monochromatic designs, handcrafted details, and gold-plated accents, elevating swimwear to an art form. With “Oasis,” Arela redefines elegance, offering timeless pieces that resonate with the sophisticated tastes of its clientele.
Inclusivity and Body Positivity
Arela is dedicated to promoting body positivity and inclusivity in the fashion industry. The brand aims to create swimwear that caters to everyone—men, women, children, and even mascots—ensuring that all individuals feel comfortable and confident in their own skin. Arela’s mission is to make luxury accessible, proving that high-quality, stylish swimwear can be enjoyed by all without compromising on sustainability.
As Arela continues to make waves in the swimwear industry, the yacht party served as a testament to the brand’s growing influence and its commitment to creating a better future for fashion. With a focus on sustainability, inclusivity, and luxury, Arela is poised to redefine the swimwear experience for generations to come.
For more information about Arela and the “Agua Mágica” collection, please visit Arela’s website or follow them on social media at @arelaswimwear.
Images courtesy of FUUD Agency
