To celebrate the launch of the new Bvlgari Tubogas jewelry collection, the Roman Maison captivated New York with a momentous event at Skylight at The Refinery.
Built in 1884, the historic brick building of the Domino Sugar Factory is located in the creative, vibrant neighborhood of Williamsburg, a perfect complement to the Bvlgari Studio vision and innovative concept. The one-of-a-kind location celebrated its 140th anniversary this year, an achievement shared with the Jewelry House. The exclusive venue features a unique combination of tradition and innovation, embodying the ability to embrace change and renewal - also mirroring the spirit of the Roman Jeweler.
The striking, new designs of the jewelry collection – born from a bold crafting technique pioneered by the Italian Jeweler in the 1940s - were unveiled in the frame of Bvlgari Studio, a hub for co-creation and experimentation that first debuted earlier this year in Seoul. Introduced to nourish the narrative of Bvlgari’s legendary icons, the multidisciplinary platform unleashes unprecedented synergies through the trailblazing visions of contemporary creators.
Bvlgari Deputy CEO Laura Burdese and Bvlgari President of North America Hervé Perrot welcomed media, influencers, artists and Friends of the House including Monica Barbaro, Kelly Wearstler, Aurora James, Olivia Culpo, Isabella Boylston, alongside a celebrities including super model and philanthropist Naomi Campbell, actress Dakota Johnson, actor Damson Idris, Paris Jackson, Nicky Hilton Rothschild, Charlotte Lawrence, Martha Hunt, Isabela Ferrer. Guests enjoyed performances by futuristic musician Masego and light artist Christopher Bauder, fostering an inspiring creative dialogue about Bvlgari Tubogas and beyond, immersed in the warm light of New York golden hour.
Upon arrival, guests embarked on a narrative path, tracing the evolution of Tubogas from a flexible gold stripe, born out of ingenious experimentation and superior artisanship, to an iconic jewelry collection. Its signature enveloping lines and fluid movements, achieved without any soldering, were enhanced through the digital campaign of Antoni Tudisco, one of the multi-disciplinary artists who joined the platform since its initial unveiling.
Embodying the dynamic essence and experimental spirit of Bvlgari Studio a seamless blend of performances animated the venue’s vibrant spaces overlooking New York’s skyline. From the golden hour until late evening, DJs Nancy Whang of LCD Soundsystem and Myles Hendrik created a dazzling atmosphere entertaining the guests.
“THE WAVE,” the kinetic light sculpture signed by light artist and designer Christopher Bauder and his team at studio WHITEvoid, transformed the gold spirals of Bvlgari Tubogas into a boundary-pushing visual experience. The calm yet dynamic rhythm of its luminous waves were in perfect harmony with the dance performance directed by Friend of the House and principal ballerina Isabella Boylston, a celebration of the endless movement and fluidity underlying the jewelry collection.
Masego's musical soundtrack accompanied this moment in a union of movement, light and sound was. The Jamaican-American vocalist, multi-instrumentalist and producer is renowned for his signature blend of Soul, R&B and Jazz. In the setting of the light interplay provided by Bauder's installation “THE WAVE,” Masego combined his unique voice with the sounds of a piano and looper, effortlessly blurring genres with his captivating performance that he curated exclusively for Bvlgari Studio.
A blend of technical artistry and innovation, his energetic performance perfectly reflected the identity of Bvlgari Studio, as well as with the essence of the Bvlgari Tubogas jewelry collection, both born form the drive to create something never seen before.
Meanwhile, the inspiring journey of Bvlgari Studio will continue in Bvlgari’s Fifth Avenue flagship boutique with a dedicated installation and select Bvlgari Tubogas jewelry creations on display.
Image credit: Madison McGaw/BFA
