Tatcha brought its mobile pop-up near two high-traffic Sephora locations in SoHo and on 34th Street in NYC! 

Featuring a locker-to-gametime inspired journey that combined product education, gamification, and refreshments, the pop-up allowed visitors to discover if they’re #TeamDewy or #TeamWater (a nod to the brand’s new viral campaign).

Image credit: Steck Studios for Tatcha