21Seeds INFUSED TEQUILA and Rachel Bilson hosted a party to celebrate the 21st birthday of the show and celebrate the new The O.C. x 21Seeds “Serving Summer" campaign, in which Rachel reprised her role as Summer Roberts, at Wheelhouse in West Hollywood.
Rachel Bilson, The O.C. Creator Josh Schwartz and Executive Producer Stephanie Savage celebrated the launch with 21Seeds Infused Tequila cocktails and a live performance of “California” from Phantom Planet. Irene Choi, Jon Bouffard, and Alexandra Madison were also in attendance.
Notable guests included Rachel Bilson, Josh Schwartz, Stephanie Savage, Anna Mastro, Agustina Palma, Alexandra Madison, Jon Bouffard, Ayesha Perry Iqbal, Irene Choi, Jermaine Mitchell, Johnny Wujek, Julia Lee, Kamron Rasmussen, Kylee Campbell, Lars Gummer, Mackenzie Dudzik, Quigley Goode, RiRia, and Sara Escudero.
The “Serving Summer” campaign was produced by Fake Empire, the production company co-founded by The O.C. Executive Producers Josh Schwartz and Stephanie Savage, to authentically bring the creative to life. The “Serving Summer” campaign includes three 15-second spots featuring fan-favorite callbacks to the show.
- Episode 1, “The Spicy Delivery” Stars 21Seeds Cucumber Jalapeño alongside Summer Roberts as she has a spicy encounter with a bad boy from her past. Notice the choker?
- Episode 2, “The VOC” Features 21Seeds Valencia Orange, as Summer welcomes a friend with an attempt at the show’s iconic catchphrase.
- Episode 3, “The Paloma Party” follows Summer as she mixes a Seed Paloma using 21Seeds Grapefruit Hibiscus, while a familiar poolside meltdown unfolds.
21Seeds is committed to “Serving Summer” year-round with delicious cocktails and was delighted to partner with quintessential “Summer”, Rachel Bilson, for this nostalgia-fueled campaign.
21Seeds Infused Tequila was created in 2019 by two sisters, Kat Hantas, and Nicole Hantas-Emanuel, and one friend, Sarika Singh. Driven to create a product that's as easy to drink as a glass of wine, they crafted 21Seeds, a smooth, flavor-rich spirit that marries simplicity with unparalleled taste. Since launching in 2019, the brand has been acquired by the Diageo portfolio of brands, capturing the attention of the spirits industry and winning several awards.
21Seeds encourages all 21+ consumers to enjoy their easy-to-mix cocktails responsibly.
Image credit: Matt Winklemeyer/Getty Images, Michael Kovac/Getty Images
