This week, Cadillac launched its new brand space, Cadillac House - a physical manifestation of the brand’s cultural world, located on the ground floor of the company’s global headquarters in New York City. The 12,000 square foot permanent space will serve as a rotating location for events, vehicle exhibitions and collaborative partnerships with pioneering organizations, such as the Council of Fashion Designers of America (CFDA) and Visionaire. Visitors will encounter an ever-evolving look inside the brand, anchored in the exploration of a wide spectrum of talents, industries and enterprises. From concerts to interactive art installations to fashion retail space, Cadillac House is designed as a meeting place where innovators, creators and the curious can find inspiration. The space will be home to several partnerships and programs that will continue to evolve throughout the year, delivering interactive experiences for consumers.
