Building on the successful partnership throughout 2023, Mytheresa and Flamingo Estate are returning to the Hamptons for a seasonal pop-up. This year, the experiential destination is home to the Railroad Racetrack, featuring a range of fashion, accessories, fine jewelry and watches from Mytheresa. There will also be Flamingo Estate's "Inconvenience Store" stocking a variety of apothecary and pantry products—all of which will be available for purchase on-site.
The space’s design takes cues from the building’s past, riffing on racetrack motifs. The store’s central feature is a miniature racetrack garden, equipped with race cars and Mytheresa products; other highlights include custom-fabricated arena seating, a game room installed with racing video games, and a VIP lounge where clients can relax and browse fantastic product. Clients are also able to make private shopping appointments with Mytheresa personal shoppers. Mytheresa’s products on display include exclusives from brands including Toteme, Khaite, Valentino, Etro, Dries Van Noten and Missoni.
Located in East Hampton — across the street from the railway station — the pop up will be bathed in bright lilac and bold Mytheresa yellow, visible from the train. In addition to the venue itself, daily programming offers customers unique, full-bodied experiences, ranging from special product customization with brands like Etro, Missoni and Savette and energy readings with a healer, to cocktails & in-person shopping with some of your favorite designers. The luxury car brand, Porsche, is also coming on board this year as an official sponsor and it will display its new all-electric SUV, the Macan, and offer test drives in its all-electric sedan, the Taycan.
The Mytheresa x Flamingo Estate Summer Railroad Racetrack will be open Thursdays to Sundays, from 11am to 6pm EST. Dedicated programming will also take place throughout the season with timings to come.
Image credit: Neil Rasmus/BFA
