The PR Net hosted a networking event and panel discussion on "The State of Brand Marketing" at The Allis Mezzanine, Soho House Chicago.
The panel discussion delved into the future of brand building, purpose, storytelling, and marketing. Those in attendance heard first-hand from industry leaders on tactics covering cross-platform content, retail trends, experiential marketing, and the communications strategies that are defining the year ahead.
The panel was moderated by David Zapata, Founder and CEO of Zapwater Communications and featured Mindy Stumpf, PR & Communications Manager at Radio Flyer and Emily Mekstan, Director, Field PR & Communications (U.S. and Canada) at Hyatt Hotels and Resorts.
Guests enjoyed an insightful morning of learning and making new connections in the windy city.
Image credit: Hallie Duesenberg
