Lucchese Bootmaker, Parker McCollum and friends celebrated the upcoming ACMs with a pre-party event featuring special performances by Academy of Country Music nominee Parker McCollum, Scotty McCreery, and Hannah Ellis, also nominated for an ACM award this year.
The event hosted by Lucchese Bootmaker, Parker McCollum and friends, celebrated a shared love and appreciation for craftsmanship in music and fashion. Notable attendees included Parker McCollum, John Muse, Scotty McCreery, Hannah Ellis, Courtney Kerr Noonan, William Beckmann, Doug and Sally Kindy, Kirby Long of Diamond Cross Ranch, Gracie Hunt, Ian Munsick, and more.
“Coming together to celebrate art and culture in all its forms, from our handmade boots to Parker’s ACM nominations, showcases the broad influence of the Western lifestyle,” said Doug Kindy, Lucchese’s President. “Craftsmanship, quality and consistency are in the fabric of who we are at Lucchese, and our continued partnership with Parker is a reflection of that.”
“If someone had told me years ago that I would be celebrating my own collection with Lucchese alongside two ACM nominations in my very own backyard of Texas, I would not have believed it,” said Parker McCollum. “It’s so humbling to be doing what I love with the people I love, and my Lucchese family has played a significant role in making that happen.”
The event, designed in collaboration with Todd Events, featured an exclusive retail experience complete with a custom hat bar, custom handbags, boots, and guitar straps made from the finest Lucchese leathers. Additionally, Lucchese products from Parker McCollum and Chris Stapleton’s exclusive collections were on site for sale along with a full Lucchese fitting experience.
Robust partner integrations were set up throughout the event. Exclusive valet service, provided by Ford, as well as Ford Raptor F150 and Bronco displays served EIGHT beer and late-night snacks out of the truck bed. Crown Royal greeted guests by serving exclusive handcrafted cocktails at the main bar, tailored to the evening and bringing smoothness to every sip. Tastings by Loud Lemon and Emma Lily Vineyards rounded out the beverage experience where guests sampled offerings from both Parker McCollum and Hannah Ellis’ partnerships with the brands respectively.
The evening was brought together by Lucchese Bootmaker in partnership with Parker McCollum, Scotty McCreery, Hannah Ellis, William Beckmann, Ford, Crown Royal, Todd Events, Troy Aikman’s EIGHT BEER, Loud Lemon, and Emma Lily Vineyards.
Country music superstar Parker McCollum launched his collection with Lucchese in March featuring four boots that are designed by Parker himself. McCollum recently celebrated his fourth consecutive #1 with “Burn It Down,” and has received two ACM Award nominations: Single of the Year and Visual Media of the Year, along with a stage performance.
On the heels of his sixth No. 1 hit on country radio with lead single “Cab in a Solo,” Triple Tigers recording artist Scotty McCreery has released his fifth studio album Rise and Fall.
Hailing from the great state of Kentucky, Hannah Ellis is an ACM nominee for this year’s New Female Artist of the Year and one of Rolling Stone Country’s artists to watch. Her popular singles “Wine Country," “Karma on the Rocks,” and the ever-vulnerable “Too Much and Not Enough” can be found on her debut album That Girl - available now.
Bi-lingual border town crooner William Beckmann recently signed with Warner Music Nashville and is currently working with producer Jon Randall on new music for release later this year. He has headlined the Austin and San Antonio Rodeos, Billy Bob’s Texas and sold out legendary Gruene Hall five times.
Image credit: Virisa Yong/BFA
