IKEA US debuted its signature immersive Open House experience in Los Angeles, celebrating Democratic Design and sustainability for the many. The activation opened to a packed house of celebrities, notable influencers, and press, including Tess Holliday, Jarry Lee, Marco Zamora, Moriah Brown and more.
Guests celebrated Earth Month in the captivating space and learned about sustainability in the home with demonstrations on circular fashion by Nigel Xavier, living with plants by Benji Le, and plant-based IKEA food recipes with Nasim Lahbichi.
Attendees also viewed the newly launched TESAMMANS collection, a collaboration with Dutch Design Studio Raw Color celebrating color in the home, and learned more about how color affects life through interactive aura readings.
Image credit: Jason Sean Weiss/BFA
