Maui Jim unveiled Collection 'Ekahi, its new collection of polarized sunglasses, with an exclusive party that brought together over 1000 guests at the Chelsea Factory in Manhattan, including industry professionals, loyal customers, representatives from the international press, influencers, and trendsetting members of the Maui Jim 'Ohana.
Co-host of the evening, the new Brand Ambassador Evan Mock, versatile actor, skater, and the face of the "Color You Can Feel" campaign, animated the party as a DJ for this special occasion. Upon arrival, guests were transported to world-renowned Hawaiian beaches and sunsets as Maui Jim brought essential elements of its DNA to the atmosphere of the city for one night.
Guests had the exclusive opportunity to get a sneak peek of Collection 'Ekahi, the first designed and produced by Kering Eyewear. They tried on the vibrant new sunglasses and experienced the extraordinary PolariziedPlus2 lenses, all thanks to dedicated polarized video screens. Through an innovative suf simulator inspired by '80s arcades, players were able to challenge each other and fully immerse themselves in the Maui Jim experience.
This retailtainment activity will soon be available at selected Maui Jim authorized retailers worldwide.
Roberto Vedovotto, Founder, President and CEO of Kering Eyewear, shared his enthusiasm during the evening: "We are thrilled to present Collection 'Ekahi tonight with Evan Mock and those who have joined us to celebrate this special moment. This evening is all about color, style, and innovation, marking an unforgettable chapter in the history of Maui Jim and Kering Eyewear. The significance of this event is deeply amplified as we celebrate not just the unveiling of a new collection, but the momentous relaunch of Maui Jim in its home country. This makes tonight's celebration even more special, embodying a full-circle moment that honors the brand's origins and its bright future."
Among other notable personalities and friends of the House who attended the event were Briana King, Hank Korsan, Diego Rodriguez, Tamara Lopez Parra, Luke Guinaldo, Erica Sierra, Yves Mathieu, Katya Tolstova, and many more.
Image Credit: Rommel Demano
