IKEA US debuted its inaugural immersive experience during Miami Art Week, IKEA Open House Miami. The activation opened to a packed house of celebrities, notable influencers, artists and press including Lexy Panterra, Shaun Ross, Timo Weiland, Victoria Brito, Young Paris, and more.
During the extraordinary representation of forward-thinking design and functionality, guests previewed the first-ever IKEA sports collection DAJLIEN, engaged with experiential displays celebrating storage in fun and playful ways, enjoyed classic IKEA foods with a twist, and danced to the beats of well-known DJ, Timo Weiland.
