Southern California-based global lifestyle brand UGG® unveiled its next 'Feel House' at the HBX New York Flagship to celebrate the new Autumn/Winter 2023 UGGextreme™ collection – an all-gender cold-weather offering designed to deliver extreme protection, self-expression, and comfort.
To commemorate the special occasion, UGG® and HBX New York partnered to put on an exclusive, invite-only event. Friends of UGG®, fashion industry tastemakers, and celebrities joined together to celebrate the exciting launch through a sensory experience of the new collection, backed by tunes from DJ Dylan Ali.